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"The marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organisational goals." Who said it?

"The marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organisational goals." Who said it? Correct Answer Philip Kotler

Related Questions

Statement: A video by Chinese police giving advice on how to deal with a knife attack has gone viral. While suggesting what to do in the event of an attack, an officer responds by running away and screaming, "Help! Police officer!". Which of the following objection(s) may not be a probable reason(s) for the above-taken step by the Chinese police? I. It reportedly was aimed at telling citizens they should not seek the help of authorities when confronted by an attacker. II. It reportedly was aimed at telling citizens they should seek the help of authorities when confronted by an attacker. III. It reportedly was aimed at telling citizens they should divert the attacker by screaming and then attack the attacker. IV. It reportedly was aimed at telling citizens they should seek the help of police to nab the attacker and then attack him with the help of police authorities.
Michigan leadership studied two variables. These were
1. Employee orientation
2.Employment orientation
3. Input orientation
4. Production orientation
The correct answer is given above
National Curriculum Framework, 2005 recommends that teaching-learning of mathematics in primary classes needs to follow an integrated approach which implies that (a) mathematics needs to be integrated with problem-solving. (b) mathematics needs to be integrated with a child's experiences inside and outside the classroom. (c) mathematics needs to be integrated with other subjects like Environmental Science and Language. (d) mathematics need not be integrated with higher mathematics.
The question given below consists of a statement, followed by three arguments numbered I, II and III. You have to decide which of the arguments is/are ‘strong’ arguments and which is/are ‘weak’ arguments and accordingly choose your answer from the alternatives given below each question. Statement: As a trade war looms, one of Chinese President Xi Jinping’s biggest weapons could be boycotts of American brands by his country’s legion of consumers. But Xi would also be risking collateral damage at home, The China operations of all-American brands ranging from Coca-Cola Co. and McDonald’s Corp. to Walt Disney Co. are co-owned by state-backed Chinese firms.  Which among the following arguments support the above statement in the best possible manner? Arguments: I. One of Coke’s main China partners is government-backed COFCO Corp., Shanghai Disneyland is part owned by a local consortium, and McDonald’s franchisee in the country is controlled by state-backed conglomerate Citic Ltd. and private-equity firm Citic Capital Holdings.  II. Even when Chinese companies don’t have direct ownership links with U.S. brands, boycotts or other non-tariff retaliation would hit the local partners of those American companies. III. The number of big clean wins in terms of striking against the other guy (American brands) - without accidentally punching your own guy (Chinese firms) in the face - is extremely large.
The following two statements relate to marketing. Choose the correct answer for the statements being correct or incorrect.
Statement I Marketing is about satisfying customer needs and wants.
Statement II Marketing cab be performed only by individuals and not by organisations.
Phillip Kotler argues that the 4 Ps which represent the seller’s thinking more than buyer’s thinking can be translated into the 4 Cs. Match the following : 4 Ps of marketing Planning 4 Cs of Marketing Planning 1. Product (a) Customer Communication 2. Price (b) Customer value 3. Place (c) Customer costs 4. Promotion (d) Customer convenience Select the correct matching using the code given below :
In a __________ orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.
You have just taken a new position in an organization and you're learning about the job functions of your new colleagues. You observe that your marketing manager is heavily involved in the process of building and maintaining profitable customer relationships. Your marketing manager frequently speaks about the need to deliver superior customer value and satisfaction. Your manager is concerned with which one of the following?
Internal marketing is marketing by a service firm to train and effectively motivate its customer-contact employees and all the supporting service people to work as a team to provide customer satisfaction.
Two football teams, Team A and Team B, played in the tournament and scored the following goals in 6 matches. Game Goals by Team A Goals by Team B Game 1 2 3 Game 2 1 0 Game 3 0 1 Game 4 4 5 Game 5 3 2 Game 6 2 1   What can we conclude on the basis of average goals?