Bissoy.com
Doctors Medicines MCQs Q&A

Phillip Kotler argues that the 4 Ps which represent the seller’s thinking more than buyer’s thinking can be translated into the 4 Cs. Match the following : 4 Ps of marketing Planning 4 Cs of Marketing Planning 1. Product (a) Customer Communication 2. Price (b) Customer value 3. Place (c) Customer costs 4. Promotion (d) Customer convenience Select the correct matching using the code given below :

Phillip Kotler argues that the 4 Ps which represent the seller’s thinking more than buyer’s thinking can be translated into the 4 Cs. Match the following : 4 Ps of marketing Planning 4 Cs of Marketing Planning 1. Product (a) Customer Communication 2. Price (b) Customer value 3. Place (c) Customer costs 4. Promotion (d) Customer convenience Select the correct matching using the code given below : Correct Answer 1 - b, 2 - c, 3 - d, 4 - a

Explanation:

E. Jerome McCarthy was the first person to suggest the four P's of marketing-price, promotion, product and place(distribution)-which constitute the most common variables used in constructing a marketing mix.

(a) THE FOUR P'S OF MARKETING:

Product: A product refers to an item that satisfies the consumer's needs or wants. Products may be tangible (goods) or intangible (services, ideas or experiences).

Price: Price refers to the amount a customer pays for a product. Price may also refer to the sacrifice consumers are prepared to make to acquire a product (e.g. time or effort). and includes considerations of customer perceived value.

Place describes giving the customer access to your product, traditionally at a brick-and-, mortar place or through the mail.

Promotion refers to marketing communications advertising, PR, or sales/promotions).

Related Questions

Two stores A and B bought the same product from the company at the same price. Store A marked the price of the product 50% above its cost price and offered two successive discounts of 15% and 10% on the marked price of the product, while store B marked the price of the product 60% above its cost price and offered two successive discounts of 15% and 12% on the marked price of the product. If a customer buys the product from store B, he has to pay Rs. 986 more than that at store A. At what price the two stores bought the product from the company?
Which of the following statements are correct. Answer using the given below:
(1) Ascertainment of goods for sale is done by buyer.
(2) Appropriation of goods for sale is done by seller.
(3) Distinction between ascertainment of goods and appropriation of goods that former involves lithe element of common intention between buyer and seller", whereas later can be a unilateral act by buyer.
(4) Property in goods does not pass to buyer till appropriation.
There are eight cars A, B, C, D, E, F, G and H. Each car has a different price. Price of C is more than that of A and D. Price of at least two cars is less than A. Price of F is more than that of G and H. Price of D is less than G, but more than E. Price of B is less than H, but more than G. Price of at least four cars is more than that of C. Which of the following sequence is correct?
Consider the statements given below and select the correct statement(s)
1. Computer-mediated communication (CMC) is defined as any human communication that occurs through the use of two or more electronic devices.
2. Computer-mediated Communication can be broken down into two forms i.e. synchronous and asynchronous.
3. Synchronous computer mediated communication refers to communication which occurs in real time.
4. Asynchronous computer mediated communication refers to communication which takes place when the parties engaged are not communicating in unison.
Which of the following set of statements are correct for describing the human communication process?
1. Non-verbal communication can stimulate ideas.
2. Communication is a learnt ability.
3. Communication is not a universal panacea.
4. Communication cannot break down.
5. More communication means more effective learning by students.
6. Value of what is learnt through classroom communication is not an issue for students.
Select the correct answer
Match List I with List II List I (Examples of Communication) List II (Type of Communication) a)  A company boss telephones his / her secretary for some help from outside. i)  Marketing communication b)  A company issues a circular of guidelines for its employees. ii)  Horizontal communication c)  Employees discuss certain issues among themselves. iii)  Vertical communication d)  A company sends a formal letter to its retailers and wholesalers. iv)  Informal communication   Choose the correct answer from the options given below:
Match List I with List II: List I (Pricing Strategies) List II (Description) (A) Ramsay pricing (I) Setting a high price when a product is first introduced and gradually lowering price as it gains scale (B) Price skimming (II) Firm charges lower price (than the ongoing price) to gain market entry (C) Cost plus pricing (III) Price deviations from marginal cost should be inversely proportional to price elasticity of the product (D) Penetration pricing (IV) It is full cost pricing strategy that also includes mark up for target return, degree of competition, price elasticity and availability of substitutes. Choose the correct answer from the options given below:
Statement I It is a pre-condition of right of stoppage in transit that seller must have parted with possession of goods.
Statement II Unpaid seller can exercise his rights of resale when goods are in his possession.
Statement III Where property in goods has been passed to the buyer, seller can file a suit against buyer for recovery of price.
Which of the above statement(s) is/are true?
A milk seller and a fruit seller are two enemies, jealous from each other’s progress. One day the fruit seller found that the milk seller had mixed 20% water in the milk. Out of fear he replaced one litre of mixture with one litre of pure milk which was worth Rs. 80. Milk seller had 20 litre of mixture initially, but still after fruit seller’s work on his mixture, he was in profit. Find his profit percentage.
Read the following passage carefully and choose the most appropriate answer to the question out of the four alternatives.
Most economists in the United States seem captivated by the spell of the free market. Consequently, nothing seems good or normal that does notaccord with the requirements of the free market. A price that is determined by the seller or, for that matter (for that matter: so far as that isconcerned), established by anyone other than the aggregate of consumers seems pernicious. Accordingly, it requires a major act of will to thinkof price-fixing (the determination of prices by the seller) as both "normal" and having a valuable economic function. In fact, price-fixing is normalin all industrialized societies because the industrial system itself provides, as an effortless consequence of its own development, the price-fixingthat it requires. Modern industrial planning requires and rewards great size. Hence, a comparatively small number of large firms will be competingfor the same group of consumers. That each large firm will act with consideration of its own needs and thus avoid selling its products for morethan its competitors charge is commonly recognized by advocates of free-market economic theories. But each large firm will also act with fullconsideration of the needs that it has in common with the other large firms competing for the same customers. Selling a commodity at a price that is not more than that charged by competitors is -