In a __________ orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.

In a __________ orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them. Correct Answer Marketing

In a Marketing orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them. Production orientation follows the theory that any product of high quality can be readily sold.
Bissoy MCQ

Related Questions

Which of the following statements relating to 'role' is/are true and false?
1 The system of various roles that the individual carries and performs is 'role set'.
2. The system of various roles of which an individuals role is a part in 'role space'.
3. Self role integration, proactivity, creativity and conformation are ingredients of the role making dimension of role efficacy.
4. Role stress is caused by both role space conflict and role set conflict.
"The marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organisational goals." Who said it?
The following two statements relate to marketing. Choose the correct answer for the statements being correct or incorrect.
Statement I Marketing is about satisfying customer needs and wants.
Statement II Marketing cab be performed only by individuals and not by organisations.
Maslow's need-hierarchy theory of motivation has classified the human needs into five categories as follows. Arrange the following needs in ascending order given by Maslow
1. Safety needs
2. Esteem needs
3. Social needs
4. Physiological needs
5. Self-actualisation needs
What is the sequence of domtion of these needs?
Michigan leadership studied two variables. These were
1. Employee orientation
2.Employment orientation
3. Input orientation
4. Production orientation
The correct answer is given above
Arrange the elements of Maslow's hierarchy of needs according to their arrangement of importance starting from the bottom of hierarchy.
1. Need for positive self image and recognition
2. Needs related to security, money, workplace
3. Psychological needs and basic needs
4. Needs of realising one's potential, continued growth
5. Needs related to love, affection, belongingness, acceptance
Consider the following statements arid find out the correct alternative from the codes given below.
1. A firm's marketing information system is a component of its marketing research system.
2. The most common forms of marketing researches conducted in most of the firms are the measurement of market potential and the analysis of market share.
3. Survey research is seldom used for studying consumer's perception and attitudes.
4. The concept of cognitive dissonance is relevant to study consumer's post purchase behaviour.
Which of the statement(s) given above is/are correct?
Statement : The Company X has rejected first lot of values supplied by Company A and has cancelled its entire huge order quoting use of inferior quality material and poor craftsmanship.

Courses of Action :
I. The Company A needs to investigate functioning of its purchase, production and quality control departments.
II. The Company A should inspect all the valves rejected by Company X.
III. The Company A should inform Company X that steps have been taken for improvement and renegotiate schedule of supply.
According to the simple five-step model of the marketing process, a company needs to . . . . . . . . before designing a customer-driven marketing strategy.
Assertion (A) Each role must have enough stressers which may help the role occupant to stretch himself/herself to meet the challenge. In the role, where the scope is limited to routine work, the role occupants do not perceive any challenge.
Reason (R) While every role has some routine elements, challenge can also be incorporated into every role. However, the challenge should not exceed an optimal limit, otherwise it may produce dysfunctional stress, resulting in poor performance or damage to the health of the employee in the long-run.