Which of the following is NOT consistent with a manager having a marketing orientation?

A Inventory levels are set with customer requirements and costs in mind
B Customer relationship focuses on customer satisfaction before and after sale, leading to a profitable long-run relationship
C Focus of advertising is on product features and how products are made
D Packaging is designed for customer convenience and as a selling tool

Correct Answer: Focus of advertising is on product features and how products are made

Focus of advertising is on product features and how products are made is NOT consistent with a manager having a marketing orientation. Market orientation is an approach to business that prioritizes identifying the needs and desires of consumers and creating products that satisfy them.
Bissoy MCQ
#Management #Marketing

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