Which of the following is not a technique used to capture customer requirements for the QFD approach?

Which of the following is not a technique used to capture customer requirements for the QFD approach? Correct Answer Cash receipt

Market surveys, customer surveys, and customer requirements are various techniques used to capture customer requirements for the QFD approach. In addition to this, direct discussions or interviews are also techniques that are commonly used to get insights into customer requirements.

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The question given below consists of a statement, followed by three arguments numbered I, II and III. You have to decide which of the arguments is/are ‘strong’ arguments and which is/are ‘weak’ arguments and accordingly choose your answer from the alternatives given below each question. Statement: In an interview with ETCIO.COM, Kuruvilla Markose, Chief Digital Officer of Titan shares his perspective on how technology is serving the company’s digital vision and the various initiatives that he is spearheading to hone the competitive edge of Titan. He is the first CDO to be appointed by the software conglomerate Tata Group. He is the man who has put the Titan’s digital transformation on fast-track. Which of the following arguments support the fact that Kuruvilla Markose has put Titan’s digital transformation on fast-track? Arguments: I. Markose is a man with a vision. He is the first CDO to be appointed by the software conglomerate Tata Group. He has spent his entire two decade long career in Tata Group. He has been in customer facing roles across different group companies.  II. His CDO role is horizontal and supports Titan’s myriad business lines: watches, jewellery, bags, perfumes wallets, and eye-wear. But the man and his words are grounded. Diny, as he is popularly known, is a man of measured speech and bearing. III. “Digital innovation”, according to Markose, is all about creating value for the customer. To him, customer centricity is the road to longevity in the digital age. Under his stewardship, Titan has launched a panoply of digital initiatives aimed at improving customer centricity.