The question given below consists of a statement, followed by three arguments numbered I, II and III. You have to decide which of the arguments is/are ‘strong’ arguments and which is/are ‘weak’ arguments and accordingly choose your answer from the alternatives given below each question. Statement: In an interview with ETCIO.COM, Kuruvilla Markose, Chief Digital Officer of Titan shares his perspective on how technology is serving the company’s digital vision and the various initiatives that he is spearheading to hone the competitive edge of Titan. He is the first CDO to be appointed by the software conglomerate Tata Group. He is the man who has put the Titan’s digital transformation on fast-track. Which of the following arguments support the fact that Kuruvilla Markose has put Titan’s digital transformation on fast-track? Arguments: I. Markose is a man with a vision. He is the first CDO to be appointed by the software conglomerate Tata Group. He has spent his entire two decade long career in Tata Group. He has been in customer facing roles across different group companies.  II. His CDO role is horizontal and supports Titan’s myriad business lines: watches, jewellery, bags, perfumes wallets, and eye-wear. But the man and his words are grounded. Diny, as he is popularly known, is a man of measured speech and bearing. III. “Digital innovation”, according to Markose, is all about creating value for the customer. To him, customer centricity is the road to longevity in the digital age. Under his stewardship, Titan has launched a panoply of digital initiatives aimed at improving customer centricity.

The question given below consists of a statement, followed by three arguments numbered I, II and III. You have to decide which of the arguments is/are ‘strong’ arguments and which is/are ‘weak’ arguments and accordingly choose your answer from the alternatives given below each question. Statement: In an interview with ETCIO.COM, Kuruvilla Markose, Chief Digital Officer of Titan shares his perspective on how technology is serving the company’s digital vision and the various initiatives that he is spearheading to hone the competitive edge of Titan. He is the first CDO to be appointed by the software conglomerate Tata Group. He is the man who has put the Titan’s digital transformation on fast-track. Which of the following arguments support the fact that Kuruvilla Markose has put Titan’s digital transformation on fast-track? Arguments: I. Markose is a man with a vision. He is the first CDO to be appointed by the software conglomerate Tata Group. He has spent his entire two decade long career in Tata Group. He has been in customer facing roles across different group companies.  II. His CDO role is horizontal and supports Titan’s myriad business lines: watches, jewellery, bags, perfumes wallets, and eye-wear. But the man and his words are grounded. Diny, as he is popularly known, is a man of measured speech and bearing. III. “Digital innovation”, according to Markose, is all about creating value for the customer. To him, customer centricity is the road to longevity in the digital age. Under his stewardship, Titan has launched a panoply of digital initiatives aimed at improving customer centricity. Correct Answer Only III is strong.

The correct answer is option 3, i.e. Only III is strong.

We first make sure to read the statement carefully and then see what immediate inferences can be drawn based on our first reading. The next step is to look at the arguments given in the options, analyze them and see if they seem relevant with respect to the information/data provided to us. Finally, it is very important to study the question closely.

The above statement deals with the fact that Markose has been an important part of Titan and is the man behind the digital transformation of the company on fast track basis. Following the above mentioned steps we can clearly see that arguments (I) and (II) are completely off the track according to the given information. Both the arguments (I) and (II) are very generic and do not specifically highlight the fact regarding the digital transformation, thus, are not in the same direction as the question asked. (III) is a better argument in comparison to the other two but is evidently not the best, but it is evident as far as the information and the question asked are concerned. It states that under Markose’s leadership the company has launched many digital initiatives but does not specifically state the idea that only he is responsible regarding the transformations or is partnered with someone else also. But since, it is in the same direction and is a little but significant we can mark it as our answer choice. Hence, rest of the options can be rejected.

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