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Which of the following is exclusive to ethnographic research?

Which of the following is exclusive to ethnographic research? Correct Answer Study of culture

Key Points

Ethnographic research:

  • Ethnographic research is qualitative research on a group of people and their behaviors and social interactions within their own, native environment.
  • It involves studying people in context, mainly making observations rather than focusing on hard data and numbers.
  • Ethnography is a qualitative research study looking at the social interaction of users in a given environment.
  • This research provides an in-depth insight into the user’s views and actions along with the sights and sounds they encounter during their day.
  • It provides the researcher with an understanding of how those users see the world and how they interact with everything around them.
  • Ethnography methods include direct observation, diary studies, video recordings, photography, and artifact analysis such as devices that a person uses throughout the day.
  • Observations can be made anywhere from the user’s workplace, their home, or while they are out with family and friends.
  • The length of the studies can vary depending on the research that is being conducted.
  • They can range from a couple of hours of observation to studies that last several months.

Hence, the study of culture is exclusive to ethnographic research.

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