Bissoy.com
Doctors Medicines MCQs Q&A

Which of the following is helpful in deciding advertising budget?
1. Stage in the Product Life Cycle
2. Market share and consumer base
3. Competition in the market
4. Advertising frequency
5. Product sustainability
Select the correct answer:

Which of the following is helpful in deciding advertising budget?
1. Stage in the Product Life Cycle
2. Market share and consumer base
3. Competition in the market
4. Advertising frequency
5. Product sustainability
Select the correct answer: Correct Answer All of the above

Related Questions

How to enter in the Global Market? Arrange serially.
1. Deciding whether to go abroad.
2. Deciding on the marketing organisation.
3. Deciding how to enter the market.
4. Deciding on marketing programme.
5. Deciding in which market to enter.
In 2000, the market shares of the toilet soaps Margo, Palmolive and dove were 40%, 30% and 30% respectively. Starting from the next year, a new soap enters into the market each year and gets 10% of the market share. The existing soap share the remaining market share in the same ratio as they did in the previous year. What percent of the total market share will mango have in 2002?
The question given below consists of a statement, followed by three arguments I, II and III. You have to decide which of the arguments is/are ‘strong’ arguments is/are ‘weak’ arguments and accordingly choose your answer from the alternatives given below each question. Statement: The domestic equity market has become supervolatile  and converted the psychology of every market participant into fear. Greed and fear continue to alternate in the market, like the two sides of a coin. To a seasoned player, there seems to be nothing new as such instances of panic-selling often occur time and again. Why? Arguments: I. Since demonetisation, herd mentality had jacked up financials, banks and NBFC stocks to great heights on the pretext of financial inclusion and formalisation of the economy. This caused the financials gain disproportionate share in Nifty50 at 35 per cent of the free float market capitalisation, which was unheard of in the past.  II. The domestic market seems to be deeply oversold and can rebound on any good news. The Nifty50 has taken long-term support at the three-year trend line, which makes a case for the correction to near its end. III. Investors, therefore, should not panic and sell off shares. Instead they should do the reverse and gather the courage to pump in more money into the market by picking quality stocks or investing in ETFs for more stable returns. 
With reference to consumer's rights/privileges under the provisions of law in India, which of the following statements is/are correct? 1. Consumers are empowered to take samples for food testing. 2. When a consumer files a complaint in any consumer forum, no fee is required to be paid. 3. In case of death of a consumer, his/her legal heir can file a complaint in the consumer forum on his/her behalf. Select the correct answer using the codes given below:  
An amount was distributed among A, B, C and D in the following manner and B’s share is Rs. 1,600. What is the share of D? \(\frac{{A's\;Share}}{{B's\;Share}} = \frac{{B's\;Share}}{{C's\;Share}} = \frac{{C's\;Share}}{{D's\;Share}} = \frac{4}{5}\)
The question below is followed by two arguments (i) and (ii). Decide which of the arguments is “strong” and which is “weak”. Choose the correct answer from the given below : Statement : Should there be a ban on product advertising ? Arguments : i. Yes, the money spent on advertising is huge and it inflates the cost of the product. ii. No, it is an age of advertising, unless your advertisement is better than that of your competitors the product will not sell.
Negative consumer reaction to a product is generated by a perceived gap between consumer expectation and product performance. Businesses should use advertising to adjust consumer expectations to coincide with their product performances. which of the following , if true, would most weaken the argument above?
Consider the following statements.
1. The stage of industry's development (life cycle) cannot influence the nature of competitive rivalry.
2. As the industry starts to mature in terms of life cycle, rules are rejected, consumer expectations about quality and performance are blurred and industry standards are put for modification.
3. A major feature of maturing industries is the tendency for competition based on product pricing becoming similar.
4. In declining industries, only the most efficient firms can earn reasonable profits. In the light of industry life cycle.
Which of the above statements are true?
Directions : Each of the following question consists of a statement followed by two arguments I and II. You have to decide which of the arguments is a STRONG arguments and which is a WEAK Argument. Statement : Should there be a ban on product advertising? Arguments : I. No. It is an age of advertising. Unless your advertisement is better than your other competitors, the product will not be sold. II. Yes. The money spent on advertising is very huge and it inflates the cost of the product.
Directions : Each of the following question consists of a statement followed by two arguments I and II. You have to decide which of the arguments is a STRONG arguments and which is a WEAK Argument.

Statement : Should there be a ban on product advertising?

Arguments :
I. No. It is an age of advertising. Unless your advertisement is better than your other competitors, the product will not be sold.
II. Yes. The money spent on advertising is very huge and it inflates the cost of the product.