Negative consumer reaction to a product is generated by a perceived gap between consumer expectation and product performance. Businesses should use advertising to adjust consumer expectations to coincide with their product performances. which of the following , if true, would most weaken the argument above?

A Most consumers can assess the actual performance of the products they purchase.
B Unless consumer expectations about a product are sufficiently high, consumers will not purchase that product.
C Most consumer purchase products based upon their brand name instead of their past performance.
D Expectations of most consumer are influenced by the claims made for those products by the manufacturers.

Correct Answer: Most consumer purchase products based upon their brand name instead of their past performance.

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B 68
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D 69

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