_____________ is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.

_____________ is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits. Correct Answer Customer value

Customer value is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits. Customer Value is the level of satisfaction of your customer towards your business.

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Customer sustaining costs, customer batch-level costs and customer output-unit level costs are classified as
The question given below consists of a statement, followed by three arguments I, II and III. You have to decide which of the arguments is/are ‘strong’ arguments is/are ‘weak’ arguments and accordingly choose your answer from the alternatives given below each question. Statement: The domestic equity market has become supervolatile  and converted the psychology of every market participant into fear. Greed and fear continue to alternate in the market, like the two sides of a coin. To a seasoned player, there seems to be nothing new as such instances of panic-selling often occur time and again. Why? Arguments: I. Since demonetisation, herd mentality had jacked up financials, banks and NBFC stocks to great heights on the pretext of financial inclusion and formalisation of the economy. This caused the financials gain disproportionate share in Nifty50 at 35 per cent of the free float market capitalisation, which was unheard of in the past.  II. The domestic market seems to be deeply oversold and can rebound on any good news. The Nifty50 has taken long-term support at the three-year trend line, which makes a case for the correction to near its end. III. Investors, therefore, should not panic and sell off shares. Instead they should do the reverse and gather the courage to pump in more money into the market by picking quality stocks or investing in ETFs for more stable returns. 
Assertion (A): Only the relevant costs should be taken into consideration for decision-making.
Reason (R): All variable costs are relevant costs, and all fixed costs are irrelevant costs.
In the question below, are given a statement followed by three courses of actions numbered I, II and III. On the basis of the information given, you have to assume everything in the statement to be true, and then decide which of the suggested course of action logically follow (s) for pursuing. Statement: Reliance Jio Infocomm, the most recent entrant in India’s telecom service sector, may be more adversely affected by the Supreme Court order curbing the use of Aadhaar than older rivals Vodafone Idea and Bharti Airtel. The apex court order disallowing telcos from using the faster Aadhaar-based verification system could slow the pace of subscriber additions significantly, potentially delaying the company’s plan to acquire a 50% revenue market share. The Mukesh Ambani-owned telco has been adding many more subscribers every month than its rivals.  Courses of action: I. Jio’s gross customer additions could decline in the coming months as the verification process will henceforth be a more cumbersome affair, which could also be a turn-off for potential new users who’ve been lately used to instant connectivity under the Aadhaar-based enrolment mechanism.  II. Customer verification expenses will increase in step with the volume of customer acquisition of telcos and so, stronger the monthly user additions, higher the associated verification costs.  III. The more tedious verification process henceforth is also likely to slow down the processing of porting requests from customers.