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Which of the following marketing management concepts is most likely to lead to marketing myopia?
Consider the following statements arid find out the correct alternative from the codes given below.
1. A firm's marketing information system is a component of its marketing research system.
2. The most common forms of marketing researches conducted in most of the firms are the measurement of market potential and the analysis of market share.
3. Survey research is seldom used for studying consumer's perception and attitudes.
4. The concept of cognitive dissonance is relevant to study consumer's post purchase behaviour.
Which of the statement(s) given above is/are correct?
Consider the results of a medical experiment that aims to predict whether someone is going to develop myopia based on some physical measurements and heredity. In this case, the input dataset consists of the person’s medical characteristics and the target variable is binary: 1 for those who are likely to develop myopia and 0 for those who aren’t. This can be best classified as
Concept maps are commonly used in mathematics teaching. Which of the given statements are true about concept maps? (a) It is a complex network depicting the relationship between all the subconcepts of the concept. (b) It is a linear arrangement of all the subconcepts of the concept. (c) They can be used as diagnostic tools to identify difficulties in learning that students are facing. (d) They help a teacher to gain new insights into the nature of mathematics. Choose the correct option
The accounting concepts related to Balance Sheet are
1. Realisation Concept
2. Cost Concept
3. Matching Concept
4. Accounting Equivalence Concept
Select the correct answer
In a class, 120 students are finance major and 100 students are marketing major, 25% of the finance students and 20% of the marketing students are male. 20% of the male finance student and 25% of the male marketing students passed the final xam. What percentage of male students passed the exam?
In a college exam, 43 passed in accounts, 42 passed in digital marketing and 40 passed in social science. In all the three exams, 10 got passing marks. 22 passed accounts and digital marketing, 23 passed in accounts and social science, 16 passed in digital marketing and social science. Find how much percentage of the students passed only in two subjects to students passed only in one subject.
Study the given pie chart and answer the question given below. Percentage breakup of employees working in different departments of a company Department the ratio of men and women male female Information technology (IT) 11 12 Account 5 4 Marketing 8 9 Production 4 3 Human Resource (HR) 9 5 Total number of employees = 1800 If 10% of the men working in the Accounts department are transferred to the HR department, and one-fourth of the female employees working in the Production department is transferred to the Marketing department, then the number of male employees working in the HR department is what percent less than the number of female employees working in the Marketing department? (correct to one decimal place)
The role of marketing in modern organisation is - with marketing offers to lend a competitive edge and marketing tasks to match the demand and supply
Consider the following statements.
1. The ultimate level of market segmentation leads to one-to-one marketing.
2. Any attempt to target marketing to children or minorities is discriminatory and unethical.
3. The internet as a medium of adverting has high selectivity and cost.
4. A 'Push' strategy is better suited for directing the marketing effort towards final consumers.
Indicate the correct answer.