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Consider the following statements arid find out the correct alternative from the codes given below.
1. A firm's marketing information system is a component of its marketing research system.
2. The most common forms of marketing researches conducted in most of the firms are the measurement of market potential and the analysis of market share.
3. Survey research is seldom used for studying consumer's perception and attitudes.
4. The concept of cognitive dissonance is relevant to study consumer's post purchase behaviour.
Which of the statement(s) given above is/are correct?

Consider the following statements arid find out the correct alternative from the codes given below.
1. A firm's marketing information system is a component of its marketing research system.
2. The most common forms of marketing researches conducted in most of the firms are the measurement of market potential and the analysis of market share.
3. Survey research is seldom used for studying consumer's perception and attitudes.
4. The concept of cognitive dissonance is relevant to study consumer's post purchase behaviour.
Which of the statement(s) given above is/are correct? Correct Answer Both Statements 2 and 4 are true and the rest are false

Related Questions

The probability sampling procedures are mostly used in which of the following researches? A) Survey researches B) Experimental researchers C) Phenomenology based researchers D) Action researches E) Correlational design based researches Select your answer from the following options:
Read the following passage carefully and choose the most appropriate answer to the question out of the four alternatives.
Most economists in the United States seem captivated by the spell of the free market. Consequently, nothing seems good or normal that does notaccord with the requirements of the free market. A price that is determined by the seller or, for that matter (for that matter: so far as that isconcerned), established by anyone other than the aggregate of consumers seems pernicious. Accordingly, it requires a major act of will to thinkof price-fixing (the determination of prices by the seller) as both "normal" and having a valuable economic function. In fact, price-fixing is normalin all industrialized societies because the industrial system itself provides, as an effortless consequence of its own development, the price-fixingthat it requires. Modern industrial planning requires and rewards great size. Hence, a comparatively small number of large firms will be competingfor the same group of consumers. That each large firm will act with consideration of its own needs and thus avoid selling its products for morethan its competitors charge is commonly recognized by advocates of free-market economic theories. But each large firm will also act with fullconsideration of the needs that it has in common with the other large firms competing for the same customers.
What does not seem as not good or normal in the context of this essay?
Read the following passage carefully and choose the most appropriate answer to the question out of the four alternatives.
Most economists in the United States seem captivated by the spell of the free market. Consequently, nothing seems good or normal that does notaccord with the requirements of the free market. A price that is determined by the seller or, for that matter (for that matter: so far as that isconcerned), established by anyone other than the aggregate of consumers seems pernicious. Accordingly, it requires a major act of will to thinkof price-fixing (the determination of prices by the seller) as both "normal" and having a valuable economic function. In fact, price-fixing is normalin all industrialized societies because the industrial system itself provides, as an effortless consequence of its own development, the price-fixingthat it requires. Modern industrial planning requires and rewards great size. Hence, a comparatively small number of large firms will be competingfor the same group of consumers. That each large firm will act with consideration of its own needs and thus avoid selling its products for morethan its competitors charge is commonly recognized by advocates of free-market economic theories. But each large firm will also act with fullconsideration of the needs that it has in common with the other large firms competing for the same customers. Who, according to the economists, are the right group of people to set the price of a commodity?
Read the following passage carefully and choose the most appropriate answer to the question out of the four alternatives.
Most economists in the United States seem captivated by the spell of the free market. Consequently, nothing seems good or normal that does notaccord with the requirements of the free market. A price that is determined by the seller or, for that matter (for that matter: so far as that isconcerned), established by anyone other than the aggregate of consumers seems pernicious. Accordingly, it requires a major act of will to thinkof price-fixing (the determination of prices by the seller) as both "normal" and having a valuable economic function. In fact, price-fixing is normalin all industrialized societies because the industrial system itself provides, as an effortless consequence of its own development, the price-fixingthat it requires. Modern industrial planning requires and rewards great size. Hence, a comparatively small number of large firms will be competingfor the same group of consumers. That each large firm will act with consideration of its own needs and thus avoid selling its products for morethan its competitors charge is commonly recognized by advocates of free-market economic theories. But each large firm will also act with fullconsideration of the needs that it has in common with the other large firms competing for the same customers. Price-fixing is a phenomenon that is normal in -
Read the following passage carefully and choose the most appropriate answer to the question out of the four alternatives.
Most economists in the United States seem captivated by the spell of the free market. Consequently, nothing seems good or normal that does notaccord with the requirements of the free market. A price that is determined by the seller or, for that matter (for that matter: so far as that isconcerned), established by anyone other than the aggregate of consumers seems pernicious. Accordingly, it requires a major act of will to thinkof price-fixing (the determination of prices by the seller) as both "normal" and having a valuable economic function. In fact, price-fixing is normalin all industrialized societies because the industrial system itself provides, as an effortless consequence of its own development, the price-fixingthat it requires. Modern industrial planning requires and rewards great size. Hence, a comparatively small number of large firms will be competingfor the same group of consumers. That each large firm will act with consideration of its own needs and thus avoid selling its products for morethan its competitors charge is commonly recognized by advocates of free-market economic theories. But each large firm will also act with fullconsideration of the needs that it has in common with the other large firms competing for the same customers. A major act of will will bring about price-fixing that will be seen as -
Read the following passage carefully and choose the most appropriate answer to the question out of the four alternatives.
Most economists in the United States seem captivated by the spell of the free market. Consequently, nothing seems good or normal that does notaccord with the requirements of the free market. A price that is determined by the seller or, for that matter (for that matter: so far as that isconcerned), established by anyone other than the aggregate of consumers seems pernicious. Accordingly, it requires a major act of will to thinkof price-fixing (the determination of prices by the seller) as both "normal" and having a valuable economic function. In fact, price-fixing is normalin all industrialized societies because the industrial system itself provides, as an effortless consequence of its own development, the price-fixingthat it requires. Modern industrial planning requires and rewards great size. Hence, a comparatively small number of large firms will be competingfor the same group of consumers. That each large firm will act with consideration of its own needs and thus avoid selling its products for morethan its competitors charge is commonly recognized by advocates of free-market economic theories. But each large firm will also act with fullconsideration of the needs that it has in common with the other large firms competing for the same customers. Selling a commodity at a price that is not more than that charged by competitors is -
Study the following information carefully and answer the question given below. The following criteria have been introduced for the appointment of a scientist in a research organization. Candidates: 1) Must be a postgraduate in Mathematics/Physics/Chemistry subject with a minimum of 65% marks 2) Age should not be less than 26 years and not more than 35 years as on 01-01-2018 3) Must have a post-doctoral degree with more than 50% marks 4) Should have a minimum of 3 years of experience in the above fields 5) Should be prepared to be under probation for one year If the candidate satisfies all the criteria other than (3), he may be designated as Project Scientist. If the candidate satisfies all the above criteria other than (3) and (4) he may be referred for the post of Junior Scientist. If the candidate fulfills all the above criteria with 7 years of experience in the relevant fields, he/she can be designated as a Senior Scientist. If the candidate fulfills all the above criteria with 12 years of experience in the relevant field, he/she can be designated as Principal Scientist. Varun's age is 27 years as of 1/1/18, he obtained his bachelor's and master's degree in chemistry with 72% and 76% marks respectively. He also had 4 years of experience in the relevant field and was ready to be under probation for one year of the job. to what position he may be assigned
Study the following information carefully and answer the given questions. For a recruitment process in an ACCOUNTING organization, the candidates need to possess the following qualifications criteria: i) He/she must be a graduate in commerce with at least 60% marks. ii) He/she must be at least 24 years of age and not more than 40 years as of 1-7-2016. iii) He/she must have post-qualification work experience of at least 2 years. iv) He/she should have secured 55% marks in the selection process. However, if the candidate fulfills the above-mentioned criteria except: (A) at (i), and if the candidate is not a graduate in commerce but has a post-graduation degree in finance with a minimum of 60% marks, he/she should be referred to the Finance Manager of the organization. (B) at (iii), and if the candidate fulfills all the eligibility criteria of post-qualification work experience but has secured 75% marks in the selection process, he/she may be referred to the Trainee Accountant. Based on the above information, study carefully whether the following candidates are eligible for the recruitment process and mark your answer as follows. You are not to assume anything other than the information provided in each question. All the cases are given to you as of 1-7-2016. Snehlata’s date of birth is 6.2.1990. She has done her graduation and post-graduation in Commerce and secured 61% and 63% marks respectively. She has post-qualification work experience as a Senior Accountant of 3.5 years. She has secured 58.5% marks in the selection process.
The notification for six different posts - Clerk, PRO, Lecturer, Accountant, Watchman and Principal- are to be released on consecutive Fridays. The schedule of the releasing is to be in accordance with the following conditions: (i) Clerk post must be released a week before the Watchman post. (ii) Lecturer post must not be released immediately after the first release. (iii) PRO post must be released on the Friday following the Friday on which the Principal post is released. (iv) Accountant post must be released on the fifth Friday and should not be immediately preceded by the PRO post. (v) The Watchman post must not be released last. Which of the following notifications will be released immediately after the PRO post?
Study the following information carefully and answer the given questions. For a recruitment process in an ACCOUNTING organization, the candidates need to possess the following qualifications criteria: (i) He/she should be a graduate in commerce with at least 60% marks. (ii) He/she should be of at least 24 years of age and not more than 40 years as of 1-7-2016. (iii) He/she should have post-qualification work experience of at least 2 years. (iv) He/she should have secured 55% marks in the selection process. However, if the candidate fulfills the above-mentioned criteria except: (A) at (i), and if the candidate is not a graduate in commerce but has a post-graduation degree in finance with a minimum of 60% marks, he/she should be referred to the Finance Manager of the organization. (B) at (ii), and if the candidate fulfills all the eligibility criteria but of post-qualification work experience but has secured 75% marks in the selection process, he/she may be referred to the Trainee Accountant. Based on the above information, study carefully whether the following candidates are eligible for the recruitment process and mark your answer as follows. You are not to assume anything other than the information provided in each question. All the cases are given to you as of 1-7-2016. Mamatha has done graduation in Mechanical Engineering with 59% marks. Her date of birth is 3.5.1991. She is qualified in the selection process and has secured 45% marks in it. She also has two years of post-qualification work experience.