Marketing Management MCQ

Test your knowledge with important Marketing Management MCQ and their applications. These MCQs are beneficial for competitive exams too. Explore 30+ more Marketing Management MCQs on Bissoy. Bissoy App

• Which one of the following modes is not an example of direct and database marketing communication?
  ক

  Social media marketing

  খ

  Catalogues

  গ

  Mailings

  ঘ

  Telemarketing
• In which of the following pricing policies, a firm charges higher initial price for the product and reduces it over time as the demand at higher price is satisfied?
  ক

  Peak load pricing

  খ

  Incremental pricing

  গ

  Skimming

  ঘ

  Penetration pricing
• Which among the following is not an internal factor of pricing decision?
  ক

  Price elasticity as per sales of product

  খ

  Consumer's expectation from company by past pricing

  গ

  Position of product in product cycle

  ঘ

  Consumer behaviour for given product
• Advertising method in which a commercial is broadcast simultaneously on several radio stations and/or television channels is known as
  ক

  Exclusive drive

  খ

  Intensified campaign

  গ

  Road side

  ঘ

  Road block