Marketing Management MCQ

Test your knowledge with important Marketing Management MCQ and their applications. These MCQs are beneficial for competitive exams too. Explore 30 + more Marketing Management MCQs at Bissoy

• The service marketing mix is an extended marketing mix and includes<br>1. People<br>2. Process<br>3. Service<br>4. Physical evidence<br>Select the correct answer:
  ক

  2, 3 and 4

  খ

  1, 2 and 3

  গ

  1, 2 and 4

  ঘ

  1, 3 and 4
• . . . . . . . . means the set of marketing intermediaries through which the goods flow from the producer to consumer.
  ক

  Channel of distribution

  খ

  Direct marketing

  গ

  Intensive distribution

  ঘ

  None of these
• The main benefit of branding is to
  ক

  Differentiate the product

  খ

  Charge differential price

  গ

  Sell the product in different countries

  ঘ

  Givean attractive name to a product
• Press release' is a part of :
  ক

  Public relations

  খ

  Advertising

  গ

  Sales promotion

  ঘ

  None of the above
• Product line pricing strategy includes which combination of the following?<br>1. Public utility pricing<br>2. Complementary goods pricing<br>3. Spare parts pricing<br>4. Load factor pricing<br>Select the correct answer:
  ক

  1, 2 and 3

  খ

  2, 3 and 4

  গ

  1, 2 and 4

  ঘ

  1, 3 and 4
• Statement (I): Marketing is the process by which a firm profitably translates customer needs into revenue.<br>Statement (II): Marketing is the messages and/or actions that causes messages and/or actions.
  ক

  (I) is correct but (II) is not correct

  খ

  (II) is correct but (I) is not correct

  গ

  (I) and (II) both are correct

  ঘ

  (I) and (II) both are incorrect
• The objective of price can be:
  ক

  Profit

  খ

  Market share

  গ

  Cash flow

  ঘ

  All the above
• The selling concept is most likely to be used by firms which sell
  ক

  Convenience goods

  খ

  Shopping goods

  গ

  Speciality goods

  ঘ

  Unsought goods
• Given below are two statements, one labelled as Assertion (A) and the other labelled as Reason (R). Read the statements and choose the correct answer.<br>Assertion (A): Purchase decisions are not based on how customers perceive prices but on the marketer's stated price.<br>Reason (R): Customers may have a lower price threshold, below which prices signal inferior or unacceptable quality, and an upper price threshold where the product appears not worth the money.
  ক

  Both (A) and (R) are correct and (R) is the right explanation of (A)

  খ

  Both (A) and (R) are correct, but (R) is not the right explanation of (A)

  গ

  Both (A) and (R) are incorrect

  ঘ

  (A) is incorrect, but (R) is correct
• . . . . . . . . is not a pre-test to evaluate advertising effectiveness.
  ক

  Portfolio test

  খ

  Consumer Jury method

  গ

  Recognition test

  ঘ

  None of these
• Which of the following is not a measure for quality of service for consumer?
  ক

  Responsiveness

  খ

  Competition

  গ

  Empathy

  ঘ

  Tangibility
• A car maker's strategy of advertising a basic vehicle model with few conveniences and comforts at a low price to entice buyers and then convincing customers to buy higher-priced models with more amenities is an example of which of the following?
  ক

  Captive product pricing

  খ

  Optional product pricing

  গ

  Product line pricing

  ঘ

  Segmented pricing
• Consider the following statements arid find out the correct alternative from the codes given below.<br>1. A firm's marketing information system is a component of its marketing research system.<br>2. The most common forms of marketing researches conducted in most of the firms are the measurement of market potential and the analysis of market share.<br>3. Survey research is seldom used for studying consumer's perception and attitudes.<br>4. The concept of cognitive dissonance is relevant to study consumer's post purchase behaviour.<br>Which of the statement(s) given above is/are correct?
  ক

  All the statements are true

  খ

  All the statements are false

  গ

  Statement 1 is false and the rest are true

  ঘ

  Both Statements 2 and 4 are true and the rest are false
• Which of the following is not a method of segmenting a market?
  ক

  Behavioural segmentation

  খ

  Psychographic segmentation

  গ

  Benefits segmentation

  ঘ

  Customer segmentation
• Air conditioners are an example of . . . . . . . . goods.
  ক

  Brown

  খ

  White

  গ

  Red

  ঘ

  Orange
• Advertising can become life and death matter under which market structure?
  ক

  Duopoly

  খ

  Perfect market

  গ

  Oligopoly

  ঘ

  Monopoly
• The pricing strategy which adjusts the basic price to accommodate differences in customers, products and locationsis called
  ক

  Differentiated pricing

  খ

  Promotional pricing

  গ

  Geographical pricing

  ঘ

  Price discounts and allowances
• Which of the following types of personal influence can be termed as the most important stage of the consumer adoption process?
  ক

  Adoption

  খ

  Awareness

  গ

  Evaluation

  ঘ

  Trial
• What is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants?
  ক

  Target marketing

  খ

  Psychographic segmentation

  গ

  Product differentiation

  ঘ

  Consumer behaviour
• Which of the following is not a type of direct marketing?
  ক

  Direct mail marketing

  খ

  Retail marketing

  গ

  Telemarketing

  ঘ

  Email direct marketing
• Which of the following mode is not an example of Direct Marketing?
  ক

  Kiosk marketing

  খ

  Social media marketing

  গ

  Catalogues

  ঘ

  Tele marketing
• Distribution logistics (also termed as 'market logistics') does not include
  ক

  Distribution channel

  খ

  Inventory

  গ

  Transportation

  ঘ

  Warehouses
• The use of price points to refer different levelsof quality for a company's related products is typical of which product-mix pricing strategy?
  ক

  Optional product pricing

  খ

  Captive product pricing

  গ

  By-product pricing

  ঘ

  Product line pricing
• When a company treats each single customer as a separate segment, this is called
  ক

  Niche marketing

  খ

  Nano marketing

  গ

  Single marketing

  ঘ

  Micro marketing
• Items, considered part of the augmented product, do not include :
  ক

  Guarantee

  খ

  Warranty

  গ

  Complementary products

  ঘ

  Channels of distribution
• Which of the following is not an objective of penetration pricing?
  ক

  To determine maximum sales volume

  খ

  To increase market share

  গ

  To attract customers

  ঘ

  To maximize short term profits
• Who is associated with concept of marketing myopia?
  ক

  Levitt

  খ

  Drucker

  গ

  McCarthy

  ঘ

  Kotler
• Which is not the element of marketing mix?
  ক

  Product

  খ

  Segmentation

  গ

  Price

  ঘ

  Promotion
• Which one of the following modes is not an example of direct and database marketing communication?
  ক

  Social media marketing

  খ

  Catalogues

  গ

  Mailings

  ঘ

  Telemarketing
• The retailer sells goods in . . . . . . . .
  ক

  Huge quantity

  খ

  Small quantity

  গ

  Not sufficient

  ঘ

  None of these