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Which are the important factor/factors required to maintain a quality relationship with the customer?

Which are the important factor/factors required to maintain a quality relationship with the customer? Correct Answer Trust and Commitment

The correct answer is option 1 i.e Trust and Commitment

Key concepts in relationship marketing:

  • Trust:
    • Trust is a critical factor fostering commitment among supply chain partners. 
    • The presence of trust improves measurably the chance of successful supply chain performance.
    • Trust is a belief in the reliability.
    • In other words, it is one party expectation that other party will behave in a certain predictable way in a given situation.
  • Commitment :
    • Commitment is one party in a relationship feels motivated to do business with another party.
    • It is also defined as a long-term desire to maintain a valued relationship.
    • A customer is committed to a supplier similarly expected loyalty from the supplier or service provider.
  • Attraction:
    • The attraction is a third key concept in relationship marketing.
    • It means there should be something which makes the supplier or service provider interesting to give the customer.
    • Attraction can be based on the financial, technological or social factor.

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