Given below are two statements, one labelled as Assertion (A) an d the other labelled as Reason (R). Read the statements and choose the correct answer.
Assertion (A) The marketing costs of reaching loyal consumers are much lower because the firm does not have to spend money on advertising and promotion campaigns to attract these customers.
Reason (R) A high level of brand loyalty does not insulate the firm from competition.

Given below are two statements, one labelled as Assertion (A) an d the other labelled as Reason (R). Read the statements and choose the correct answer.
Assertion (A) The marketing costs of reaching loyal consumers are much lower because the firm does not have to spend money on advertising and promotion campaigns to attract these customers.
Reason (R) A high level of brand loyalty does not insulate the firm from competition. Correct Answer (A) is correct, but (R) is incorrect

Related Questions

Given below are two statements, one labelled as Assertion (A) and the other labelled as Reason (R). Read the statements and choose the correct answer.
Assertion (A) There exists excess capacity of the production for the firms if these incur losses.
Reason (R) Their production level has to remain below their economic capacity level.