Product And Brand Management MCQ

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• Heuristic means
  ক

  Selling

  খ

  Searching to find out

  গ

  Purchasing

  ঘ

  Reducing
• Inventory Models includes
  ক

  EOQ

  খ

  Ordering Cost

  গ

  Economic Size

  ঘ

  All of these
• Which of the following model is based on the relationship between the firm and its potential consumers?
  ক

  Sociological model

  খ

  Pavlovian Leaning model

  গ

  Howard Sheth model

  ঘ

  Nicosia model
• . . . . . . . . is concerned with finding the better way of doing work.
  ক

  Method Study

  খ

  Cost Study

  গ

  Profit Study

  ঘ

  Quality Circle
• . . . . . . . . creates an interactive and immediate episode between two or more persons.
  ক

  Information seeking

  খ

  Response

  গ

  Cultivation

  ঘ

  Personal selling
• In north-West corner rule for solving a transportation problem.
  ক

  the first assignment is made in the cell occupying the lower left-hand corner of the transportation table

  খ

  the last assignment is made in the cell occupying the upper left-hand corner of the transportation table

  গ

  the last assignment is made in the cell occupying the lower right-hand corner of the transportation table

  ঘ

  the first assignment is made in the cell occupying the upper left-hand corner of the transportation table
• Which of the following is incorrect about logistics?
  ক

  They are helpful in increasing responsiveness or efficiency of the supply chain

  খ

  Supply chain is a sub-component and extension of logistics

  গ

  It is effective in forward and reverse flow and storage of goods

  ঘ

  It includes services and reiated information between the point of origin and the point of consumption in order to meet customers'requirements
• Sensitivity Analysis may be used in
  ক

  Linear Programming

  খ

  Transportation Model

  গ

  PERT

  ঘ

  CPM
• Which of the following is the correct cycle for the implementation of a Six Sigma quality improvement programme?
  ক

  Design, Monitor, Analyse, Control, Improve

  খ

  Define, Measure, Analyse, Improve, Contro

  গ

  Design, Measure, Control, Improve, Analyse

  ঘ

  Define, Measure, Improve, Analyse, Control
• News Boy Problem is related to
  ক

  queueing problem

  খ

  inventory problem

  গ

  replacement problem

  ঘ

  linear programming problem
• Linear Programming includes
  ক

  Optimal Solution

  খ

  Feasible Solution

  গ

  Linear Relationship

  ঘ

  All of the above
• Which of the following factors includes age, occupation, economic circumstances, lifestyle and personality?
  ক

  Cultural

  খ

  Social

  গ

  Personal

  ঘ

  Psychological
• Process decision must be made when
  ক

  A new product is being offered

  খ

  Quality must be improved

  গ

  Competitive Priorities have changed

  ঘ

  All of the above
• Which of the following is not a physical factor that can influence the choice of location for an operation?
  ক

  Nature of the communication links

  খ

  Access to customers

  গ

  Access to raw materials

  ঘ

  Provision of water supply
• ALDEP stand for
  ক

  Automated Layout Design Programs

  খ

  All Layout Design Programs

  গ

  All Layout Distribution Product

  ঘ

  All Location Design Product
• Partially processed or finished goods which are sent between factories over large distances is called . . . . . . . . inventory.
  ক

  Pipeline

  খ

  Cycle

  গ

  Finished Goods

  ঘ

  Work in process
• Given below are two statements, one labelled as Assertion (A) an d the other labelled as Reason (R). Read the statements and choose the correct answer.<br>Assertion (A) The marketing costs of reaching loyal consumers are much lower because the firm does not have to spend money on advertising and promotion campaigns to attract these customers.<br>Reason (R) A high level of brand loyalty does not insulate the firm from competition.
  ক

  Both (A) and (R) are correct and (R) is the correct explanation of (A)

  খ

  Both (A) and (R) are correct, but (R) is not the correct explanation of (A)

  গ

  (A) is correct, but (R) is incorrect

  ঘ

  Both (A) and (R) are incorrect
• Transportation Problems includes
  ক

  North West Corner Rule

  খ

  Vogel's Approximation Method

  গ

  Degenerate Solution

  ঘ

  All of the above
• Given<br><img src="/images/question-image/management/product-and-brand-management/1700229233-m3-161.png" title="Product and Brand Management mcq question image" alt="Product and Brand Management mcq question image"><br>The above diagram shows
  ক

  Line of Balance

  খ

  Break Even Point

  গ

  Productivity

  ঘ

  Quality Circle
• Quality is/are
  ক

  Grade

  খ

  Degree of Performance

  গ

  Degree of Excellence

  ঘ

  All of the above
• Which of the following combination is/are correct?<br>
  ক

  <table class="table-style-1"> <tr> <td><strong>List-I (Type of Control)</strong></td> <td><strong>List-II (Features)</strong></td> </tr> <tr> <td>a. GOLF Analysis</td> <td>1. Government, Open Market, Local and Foreign Source</td> </tr> <tr> <td>b. SOS Analysis</td> <td>2. Seasonal Off Seasonal</td> </tr> <tr> <td>c. SDE Analysis </td><td>3. Scarce, Difficult to procedure and easy to procure</td> </tr> <tr> <td>d. ABC Analysis</td> <td>4. Always Better Control</td> </tr></table> a-1, b-2, c-3, d-4

  খ

  a-3, b-4, c-2, d-1

  গ

  a-3, b-1, c-2, d-4

  ঘ

  a-1, b-4, c-3, d-2
• Which of the following is/are reasons for outsourcing?
  ক

  Cost Reduction

  খ

  Down Sizing

  গ

  Right Sizing

  ঘ

  All of these
• Personal influence is most important at the stage of the consumer adoption process.
  ক

  adoption

  খ

  awareness

  গ

  evaluation

  ঘ

  trial
• Which of the following is/are technique of operational research?
  ক

  Mathematical Technique

  খ

  Sequencing Model

  গ

  Replacement Technique

  ঘ

  All of the above
• Elements of Production Control involves
  ক

  Control of Planning

  খ

  Control of Material

  গ

  Control of Activities

  ঘ

  All of the above
• Given<br><img src="/images/question-image/management/product-and-brand-management/1700229053-m3-171.png" title="Product and Brand Management mcq question image" alt="Product and Brand Management mcq question image"><br>This is the example of
  ক

  Single Queue - Single Server

  খ

  Multiple Queue - Multiple Server

  গ

  Single Queue - Multiple Server

  ঘ

  Multiple Server
• Which of these Managers would be least likely to be considered in an operations management role within an organization?
  ক

  Production manager

  খ

  Reservations Manager

  গ

  Financial Risk Manager

  ঘ

  Quality manager
• Which one of the following is/are a methods of evaluating location alternatives?
  ক

  Stepping-stone Method

  খ

  Transportation model

  গ

  The center of gravity

  ঘ

  All of the above
• Mini Max method of decision making is done when
  ক

  the problem is under risk

  খ

  the problem is under uncertainty

  গ

  the problem is of deterministic type

  ঘ

  the problem is under linear programming problem
• MIL Standard were introduced in
  ক

  1970

  খ

  1974

  গ

  1975

  ঘ

  1990