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Given below are two statements, one labelled as Assertion (A) and the other labelled as Reason (R). Read the statements and choose the correct answer.
Assertion (A): Purchase decisions are not based on how customers perceive prices but on the marketer's stated price.
Reason (R): Customers may have a lower price threshold, below which prices signal inferior or unacceptable quality, and an upper price threshold where the product appears not worth the money.

Given below are two statements, one labelled as Assertion (A) and the other labelled as Reason (R). Read the statements and choose the correct answer.
Assertion (A): Purchase decisions are not based on how customers perceive prices but on the marketer's stated price.
Reason (R): Customers may have a lower price threshold, below which prices signal inferior or unacceptable quality, and an upper price threshold where the product appears not worth the money. Correct Answer (A) is incorrect, but (R) is correct

Related Questions

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Given below are two statements, one labelled as Assertion (A) an d the other labelled as Reason (R). Read the statements and choose the correct answer.
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Reason (R) A high level of brand loyalty does not insulate the firm from competition.
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In making decisions about important questions, it is desirable to be able to distinguish between strong and weak arguments. Strong arguments are those, which are both important and directly related to the question. Weak arguments are those, which are of minor importance and also may not be directly related to the question or may be related to a trivial aspect of the question. The questions below are followed by two arguments each numbered I and II. You have to decide which of the two arguments is the strong argument and which is the weak argument. Statement: In a competitive market, if one firm reduces its prices then should other firms also reduce their prices? Arguments: Yes. If the other firms do not reduce their prices, they would lose customers. No. The other firms will start facing losses by reducing their prices.
Given below are two statements, one is labelled as Assertion A and the other is labelled as Reason R Assertion A: Choice-based Credit System (CBCS) is adopted out of the need for flexibility in the education system so that students, depending upon their interests and aims, can choose interdisciplinary, intra-disciplinary and skill-based courses. Reason R: The majority of Indian higher education institutions have been following a marks or percentage-based evaluation system, which obstructs the flexibility for the students to study the subjects/courses of their choice and their mobility to different institutions. In light of the above statements, choose the most appropriate answer from the options given below
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Given below are two statements. One is labelled as Assertion (A) and the other is labelled as Reason (R).  Assertion (A): If the firm is prepared to incur increased cost on transportation, it may be in a position to reduce its inventory cost  Reason (R) : As in such a case, the firm can use the fastest mode of transport and rush the goods / stocks to the desired warehouse, unmindful of the cost of transportation  In the context of the above two statements related to logistics management, which of the following options is correct  1. Both A) and R) true and R) is the correct explanation of A) 2. Both A) and R) true but R) is NOT the correct explanation of A) 3. A) is true but R) is false 4. A) is false but R) is true 
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To construct an operating characteristic curve, an agreement has to be reached between producer and consumer through which of the following points? 1. Maximum proportion of defectives that will make the lot definitely unacceptable 2. The producer is willing to accept that some of satisfying the quality level (AQL) will be rejected (α = 5%) 3. Maximum level of percentage defectives that will make the lot definitely unacceptable 4. The consumer is willing to take lots of quality level (LTPD) even though they are unacceptable (β = 10%)
Direction-The question have two statements.
One is labelled as Assertion (A) and the other as Reason (R). You have to examine both the statements carefully and decide whether Assertion (A) and Reason (R) separately are true and if so then reason is the correct explanation of the assertion. Mark these items on the answer sheet.
Assertion (A): Interest payable on working capital should be treated as an item of operating expenses.
Reason (R): Interest is the cost of capital used in the business.