Given below are two statements. one labelled as Assertion (A) and the other labelled as Reason (R). Assertion (A): Auto companies and other consumer goods companies offer cash rebates to encourage purchase of the manufacturer's products within a specified period Reason (R): The same product is priced differently at different times In the context of the two statements above related to pricing strategy, which one of the following options is correct?
Given below are two statements. one labelled as Assertion (A) and the other labelled as Reason (R). Assertion (A): Auto companies and other consumer goods companies offer cash rebates to encourage purchase of the manufacturer's products within a specified period Reason (R): The same product is priced differently at different times In the context of the two statements above related to pricing strategy, which one of the following options is correct? Correct Answer (A) is correct, but (R) is not correct
Assertion (A): Auto companies and other consumer goods companies offer cash rebates to encourage the purchase of the manufacturer's products within a specified period.
Explanation:
- Cash rebate is an offer given to consumers for a cash discount when they purchase a consumer good.
- Hence a cash rebate can be thought of as a discount coupon.
- Usually, the rebate is offered by either the manufacturer of the product or the retailer.
- Cash rebate is a sales promotion strategy adopted by marketers to provide incentives in order to entice consumers into buying the product.
- Thus, the assertion is correct.
Reason (R): The same product is priced differently at different times.
Explanation:
- Automobile products have a highly elastic demand.
- Thus, the consumer will wait for the price to fall if the product is priced differently at different times.
- Consumer goods are generally priced at the Maximum Retail Price (MRP).
- A Maximum Retail Price is a manufacturer calculated price that is the highest price that can be charged for a product sold in India and Bangladesh.
- Thus, the reason is incorrect.