Evaluate the statements according to Brand Asset Valuator Model of Brand Equity.<br>Statement I Knowledge measures the degree to which a brand is seen as different from others as well as its pricing power.<br>Statement II Esteem measures perceptions of quality and loyalty or how well the brand is regarded and respected.

Match List I with List II: List I (Pricing Strategies) List II (Description) (A) Ramsay pricing (I) Setting a high price when a product is first introduced and gradually lowering price as it gains scale (B) Price skimming (II) Firm charges lower price (than the ongoing price) to gain market entry (C) Cost plus pricing (III) Price deviations from marginal cost should be inversely proportional to price elasticity of the product (D) Penetration pricing (IV) It is full cost pricing strategy that also includes mark up for target return, degree of competition, price elasticity and availability of substitutes. Choose the correct answer from the options given below:

A

(A) - (III), (B) - (IV), (C) - (I), (D) - (II)

B

(A) - (II), (B) - (I), (C) - (III), (D) - (IV)

C

(A) - (III), (B) - (I), (C) - (IV), (D) - (II)

D

(A) - (I), (B) - (IV), (C) - (II), (D) - (III)

X is an online media provider. By offering unlimited and exclusive online content at attractive prices for a loyalty membership, X is almost forcing its customers towards its loyalty membership. If its loyalty membership continues to grow at its current rate, within the next eight years more households will be watching X than cable television. Which one of the following statements can be inferred from the above paragraph?

A

Most households that subscribe to X’s loyalty membership discontinue watching cable television

B

Non-members prefer to watch cable television

C

Cable television operators don’t subscribe to X’s loyalty membership

D

The X is cancelling accounts of non-members

Product line pricing strategy includes which combination of the following?
1. Public utility pricing
2. Complementary goods pricing
3. Spare parts pricing
4. Load factor pricing
Select the correct answer:

A

1, 2 and 3

B

2, 3 and 4

C

1, 2 and 4

D

1, 3 and 4

Let D be a simple graph on 10 vertices such that there is a vertex of degree 1, a vertex of degree 2, a vertex of degree 3, a vertex of degree 4, a vertex of degree 5, a vertex of degree 6, a vertex of degree 7, a vertex of degree 8 and a vertex of degree 9. What can be the degree of the last vertex?

A

4

B

0

C

2

D

5

In pricing one new emerging model is Outcome Based Pricing Model. When pricing is done for the IT industry., which of these will represent Outcome Based Pricing?

A

Availability of resources for testing

B

The number of billable hours

C

The number of persons deployed for the project

D

Increase in profitability for the client

Consider the below statements. (i) Quality is defined as fitness for the purpose at the lowest cost (ii) Quality is a grade of the product in appearance, performance, life, reliability, taste, odour, maintainability etc (iii) Quality is the degree to which a specified product is preferred over competing products of equivalent grade, based on the comparative test by customers, normally called as customer’s preference (iv) Quality is a measure of the degree of the general excellence of the product (v) Quality may be defined as the degree of conformance to design and specifications Which of the above statements are correct?

A

i, ii

B

i, v, iv

C

i, ii, iii, iv, v

D

ii, iv, iii

Study the following statements.i) The displacement method is more useful when degree of kinematic indeterminacy is greater than the degree of static indeterminacy.ii) The displacement method is more useful when degree of kinematic indeterminacy is less than the degree of static indeterminacy.iii) The force method is more useful when degree of static indeterminacy is greater than the degree of kinematic indeterminacy.iv) The force method is more useful when degree of static indeterminacy is less than the degree of kinematic indeterminacy.The correct answer is

A

(i) and (iii)

B

(ii) and (iii)

C

(i) and (iv)

D

(ii) and (iv)

Cost plus pricing is considered appropriate for which combination of the following? (i) Product Tailoring (ii) Public Utility Pricing (iii) Refusal Pricing (iv) Monopoly Pricing Choose the correct answer from the code given below:

A

Only (i) and (ii)

B

Only (i), (ii) and (iii)

C

Only (ii), (iii and (iv)

D

Only (iii) and (iv)

Cost plus pricing is considered appropriate for which combination of the following?
i. Product Tailoring
ii. Public Utility pricing
iii. Refusal pricing
iv. Monopoly pricing
Choose the correct answer

A

Only (i) and (ii)

B

Only (ii), (iii) and (iv)

C

Only (i), (ii) and (iii)

D

Only (iii) and (iv)

Cost-plus pricing is considered appropriate for:
(I) Product Tailoring
(II) Public Utility Pricing
(III) Refusal Pricing
(IV) Monopoly Pricing

A

I and II only

B

I, II and III only

C

II, III and IV only

D

III and IV only

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