In pricing one new emerging model is Outcome Based Pricing Model. When pricing is done for the IT industry., which of these will represent Outcome Based Pricing?

In pricing one new emerging model is Outcome Based Pricing Model. When pricing is done for the IT industry., which of these will represent Outcome Based Pricing? Correct Answer Increase in profitability for the client

Outcome-based pricing

  • Outcome-based pricing is a method when the price of a product is based according to its perceived value rather than its costs.
  • The business later aligns the price of the product as per the value.
  • This pricing method is suitable where the outcome of the business is linked with the goals of the business and the business outcome thus benefits the end customers.
  • It is important for a business to maintain a balance so that the buyer can define the outcome of the product appropriately which is acceptable and measurable to the service provider.
  • It encourages increased productivity and efficiency of the business.
  • It is a win-win approach for both the service provider and the buyer.

Therefore, when pricing is done for the IT sector, increasing the profitability of the client will represent outcome-based pricing as the main aim of the business is to increase the profit of the client which is linked with the goals of the business.

Related Questions

The question given below consists of a statement, followed by three arguments numbered I, II and III. You have to decide which of the arguments is/are ‘strong’ arguments and which is/are ‘weak’ arguments and accordingly choose your answer from the alternatives given below each question. Statement: In the wake of globalization and digitization of the manner in which the business are conducted, the IT/ITES industry holds a significant place in the future business scenario. The Economic Survey 2017-18 mentioned that the IT/ITES services industry in India has scaled to around $140 billion during 2016-17. India today is globally the top outsourcing destination accounting for more than half of the market share. The IT/ITES industry has contributed around 7.7% of the country's GDP and according to IBEF is a key employment generator with a projection of creating 1.3-1.5 lakh new jobs annually. Which among the following arguments support the above statement in the best possible manner? Arguments: I. The Government has also provided considerable inputs to the industry with its various flagship programmes such as Digital India, Smart Cities, e-Governance coupled with a drive towards a cashless economy. II. The Government has been pro-active in considering demands of the industry and providing timely respite from the teething troubles under GST as well.  III. The IT/ITES industry is a labour intensive industry and a large scale employment generator. It is a common practice across the industry to provide various privileges and facilities to their staff in order to boost employee retention rates in their organisation.