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The following statements relate to value based organisations. Choose the correct answer for the statements being correct or incorrect.
Statement I The goal of any sales promotion is to create value for both the consumer and the firm.
Statement II Sales promotion always shifts sales from the future to now and thereby leads to short run benefits at the expense of long-term sales stability.

The following statements relate to value based organisations. Choose the correct answer for the statements being correct or incorrect.
Statement I The goal of any sales promotion is to create value for both the consumer and the firm.
Statement II Sales promotion always shifts sales from the future to now and thereby leads to short run benefits at the expense of long-term sales stability. Correct Answer Statement I is correct, but Statement II is incorrect

Related Questions

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