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Statement (I): Marketing is the process by which a firm profitably translates customer needs into revenue.
Statement (II): Marketing is the messages and/or actions that causes messages and/or actions.

Statement (I): Marketing is the process by which a firm profitably translates customer needs into revenue.
Statement (II): Marketing is the messages and/or actions that causes messages and/or actions. Correct Answer (I) and (II) both are correct

Related Questions

Maslow's need-hierarchy theory of motivation has classified the human needs into five categories as follows. Arrange the following needs in ascending order given by Maslow
1. Safety needs
2. Esteem needs
3. Social needs
4. Physiological needs
5. Self-actualisation needs
What is the sequence of domtion of these needs?
Phillip Kotler argues that the 4 Ps which represent the seller’s thinking more than buyer’s thinking can be translated into the 4 Cs. Match the following : 4 Ps of marketing Planning 4 Cs of Marketing Planning 1. Product (a) Customer Communication 2. Price (b) Customer value 3. Place (c) Customer costs 4. Promotion (d) Customer convenience Select the correct matching using the code given below :
In the hierarchical theory of Maslow, the needs are classified as 1. physiological needs 2. self - actualization needs 3. needs of belong 4. esteem needs 5. safety needs Which of the following is the correct sequence of the hierarchy of these needs from bottom to the top according to Maslow?
Which of the following is the correct order of human needs as formulated in Maslow's hierarchy of needs? a) Safety needs b) Love and belonging needs c) Physiological needs d) Self-actualisation needs e) Esteem needs Choose the most appropriate answer from the options given below:
A, B and C are partners in a firm. C retires and X admitted as a new partner. The firm did not give a public notice on the change but continued its business in its old firm name. Z, a customer of the firm, deals with the firm after the change and the firm becomes indebted to him:
In the question below, are given a statement followed by three courses of actions numbered I, II and III. On the basis of the information given, you have to assume everything in the statement to be true, and then decide which of the suggested course of action logically follow (s) for pursuing. Statement: Reliance Jio Infocomm, the most recent entrant in India’s telecom service sector, may be more adversely affected by the Supreme Court order curbing the use of Aadhaar than older rivals Vodafone Idea and Bharti Airtel. The apex court order disallowing telcos from using the faster Aadhaar-based verification system could slow the pace of subscriber additions significantly, potentially delaying the company’s plan to acquire a 50% revenue market share. The Mukesh Ambani-owned telco has been adding many more subscribers every month than its rivals.  Courses of action: I. Jio’s gross customer additions could decline in the coming months as the verification process will henceforth be a more cumbersome affair, which could also be a turn-off for potential new users who’ve been lately used to instant connectivity under the Aadhaar-based enrolment mechanism.  II. Customer verification expenses will increase in step with the volume of customer acquisition of telcos and so, stronger the monthly user additions, higher the associated verification costs.  III. The more tedious verification process henceforth is also likely to slow down the processing of porting requests from customers.
"Marketing concept is the recognition on the part of management that all business decisions of the firm must be made in the light of customer needs and wants, hence that all marketing activities must be under one supervision and that all activities of a firm must be co-ordinated at the top, in the light of market requirements." Who refers it ?
The following two statements relate to marketing. Choose the correct answer for the statements being correct or incorrect.
Statement I Marketing is about satisfying customer needs and wants.
Statement II Marketing cab be performed only by individuals and not by organisations.
Arrange the elements of Maslow's hierarchy of needs according to their arrangement of importance starting from the bottom of hierarchy.
1. Need for positive self image and recognition
2. Needs related to security, money, workplace
3. Psychological needs and basic needs
4. Needs of realising one's potential, continued growth
5. Needs related to love, affection, belongingness, acceptance
A customer purchased two units of the same item, one from a shopkeeper and one from a whole seller. The whole seller sold the items to the shopkeeper and customer at 15% profit while the shopkeeper sold the item to the customer at 20% profit. If the difference between the price of both units for the customer is Rs. 96.6, then what is the total cost of both the units for the customer?