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Option 2 : Reducing the price would make his product cheaper than that of the other firms and attract more customers.
We can conclude that Mr. Perez is selling the same product as the other firms and he had to reduce the price to sell more of it. Option 1 and 5 make assumptions that we know nothing about from the statement. Option 3 is irrelevant to the statement, as there is no need to make the product different and so is Option 4, as it comments on the behaviour of Mr. Perez. Clearly, Mr. Perez has to reduce the price to sell more as the other firms are also selling the same product; reducing the price would attract more customers to his firm which is given in Option 2. Hence, option 2 is the correct solution.
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