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The emergence of consumers who can control and even create media of their own and of producers who can easily track consumer responses is made possible by 

The emergence of consumers who can control and even create media of their own and of producers who can easily track consumer responses is made possible by  Correct Answer Internet 

The correct answer is Internet 

Key Points

Digital marketing by the emergence of the internet:

  • Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services
  • Digital marketing extends to non-Internet channels that provide digital media, such as television, and mobile phones. (SMS and MMS), callback, and on-hold mobile ring tones.

Hence the emergence of consumers who can control and even create media of their own and of producers who can easily track consumer responses is made possible by the internet.

Additional Information

  • By changing the way people buy, the internet has changed marketing.
  • As a result, businesses have had to change the way they market themselves and sell to take advantage of the latest technology and consumers' shopping habits.
  • Consumers use the Internet in different ways to make different decisions.
  • For example, consumers are more likely to seek the opinions of others through social media and product-rating sites when making choices that have a great deal of personal impact (e.g., healthcare options or major electronics purchases).

Related Questions

With reference to consumer's rights/privileges under the provisions of law in India, which of the following statements is/are correct? 1. Consumers are empowered to take samples for food testing. 2. When a consumer files a complaint in any consumer forum, no fee is required to be paid. 3. In case of death of a consumer, his/her legal heir can file a complaint in the consumer forum on his/her behalf. Select the correct answer using the codes given below:  
Each item consists of six sentences of a passage. The first and sixth sentences are given in the beginning as S1 and S6. The middle four sentences in each have been jumbled up and labelled as P, Q, R and S. You are required to find the proper sequence of the four sentences and markyour response accordingly on the Answer Sheet.
S1 :In a globalized world, no country can hope to impose tariffs without affecting its own economic interests.
S6 :The ongoing trade war also threatens the rules-based global trade order which has managed to amicably handle trade disputes between countries for decades.
P :So both the U.S. and China, which have blamed each other for the ongoing trade war, are doing no good to their own economic fortunes by engaging in this tit-for-tat tariff battle.
Q : Apart from disadvantaging its consumers, who will have to pay higher prices for certain goods, tariffs will also disrupt the supply chain of producers who rely on foreign imports.
R : China, which is fighting an economic slowdown, will be equally affected.
S :The minutes of the U.S. Federal Reserve June policy meeting show that economic uncertainty due to the trade war is already affecting private investment in the U.S., with many investors deciding to scale back or delay their investment plans
The correct sequence should be
Given below are six sentences of a  passage. The first and sixth sentences are given in the beginning as S1 and S6. The middle four-sentence in each have been jumbled up and labelled as P, Q, R and S. You are required to find the proper sequence of the four sentences. S1: In a globalised world, no country can hope to impose tariffs without affecting its own economic interests. S6: The ongoing trade war also threatens the rules-based global trade order which has manages to amicably handle trade disputes between countries for decades. P: So both the U.S. and China, which have blamed each other for the ongoing trade war, are doing no good to their own economic fortunes by engaging in tit-for-tat tariff battle. Q: Apart from disadvantaging its consumers, who will have to pay higher prices for certain goods, tariffs will also disrupt the supply chain of producers who rely on foreign imports. R: China, which is fighting an economic showdown, will be equally affected. S: The minutes of the U.S. Federal Reserve June policy meeting show that economic uncertainty due to the trade war is already affecting private investment in the U.S., with many investors deciding to scale back or delay their investment plans.
Which of the following is/are the advantages of using a control chart for inspection? (i) A control chart indicates whether the process is in control or out of control. (ii) A control chart determines process variability. (iii) A control chart ensures product quality. (iv) Scrap or percentage reduction can be reduced by taking the necessary actions in time against the warnings indicated by control charts. (v) Control charts build up the reputation of the organization through customer’s satisfaction. (vi) The control chart can detect the unusual variations taking place in a process.
Ram jogs on a track A at 12kmph and Shyam jogs on track B at 15kmph. The total length of tracks A and B is 650m. While Ram makes 18 rounds of track A, Shyam makes 10 rounds of track B. In how many seconds will Shyam, make one round of track A?
Read the given statements and conclusions carefully. Assuming that the information given in the statements is true, even if it appears to be at variance with commonly known facts, decide which of the given conclusions logically follow(s) from the statements. Statements: Some rock-stars are producers. All producers are designers. All workers are producers. Conclusions: I. Some rock-stars are designers. II. All workers are designers. III. No worker is a rock-star.
Passage: The phenomenal rise of social media (SM) platforms such as Facebook, Twitter and others is proving to be a double-edged sword in the functioning of democracies. On the one hand, it has democratized access to information. On the other hand, it has concentrated power over that information with a handful of private companies, their billionaire owners, and certain ideologically committed activist groups. Statements: (A) Social media allow the democratisation of information and broader communication. (B) Social media bypass traditional curators of information like Journalists and PIB. (C) Social media reduce the cost of creating and disseminating information. Question: Which of the above statements weakens the argument that social media is desirable?
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Consider the following statements : A = If n is even, then n2 is even. B = If n2 is not even, n is not even. C = If n2 is even, then n is even. D = If n is not even, then n2 is not even. Which of the following statements is true?
The question below consists of a set of labelled sentences. These sentences, when properly sequenced form a coherent paragraph. Select the most logical order of sentences from among the options. P: The word ‘media’ is derived from the word medium, signifying mode or carrier. Q: Media is intended to reach and address a large target group or audience. R: In today’s world, media becomes as essential as our daily needs. S: The word was first used in respect of books and newspapers i.e. print media and with the advent of technology, media now encompasses television, movies, radio and internet.