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Who defined marketing as ‘A set of all actual and potential buyers of a product’?

Who defined marketing as ‘A set of all actual and potential buyers of a product’? Correct Answer Philip Kotler

The correct answer is Philip Kotler

Key Points

  • Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.  Marketing identifies unfulfilled needs and desires. It defines, measures, and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.”
  • Others are not predominant scholars of marketing. 

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