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The four Ps represent the sellers' view of the marketing tools available for influencing buyers. From a buyer's point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers' four Ps correspond to the customers' four Cs. The four Cs are . . . . . . . .

The four Ps represent the sellers' view of the marketing tools available for influencing buyers. From a buyer's point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers' four Ps correspond to the customers' four Cs. The four Cs are . . . . . . . . Correct Answer customer solution, customer cost, convenience and communication

Related Questions

For perfect competition, indicate the correct answer for essential conditions from the following.
1. Large number of buyers and sellers
2. Perfect knowledge of the market
3. Homogeneous product for sale
4. Absence of transportation cost
5. Freedom of entry and exit of buyers and sellers from the market
6. Rational Behaviour of buyers and sellers
How far is point 'R' from Point 'T'? Statement (I): Point 'R' is 5 metres to the north of point 'M'. Point 'U' is 4 metres to the east of point 'R'. Point 'T' is to the west of point 'R' such that points 'U' 'R' and 'T' form a straight line of  metres. Statement (II): Point 'Z' is metres to the south of point 'T'. Point 'U' is  metres to the east of point 'T'. Point 'M' is  metres to the east of point 'Z'. Point 'R' is  metres to the north of point 'M'. Point 'R' lies on the line formed by joining points 'T' and 'U'.
6 teachers P, Q, R, S, T, and U are to deliver the lecture. Each teacher will deliver lectures on one of the days from Monday to Saturday. Each teacher will deliver lectures on different days. There are 3 male and 3 female teachers. Each man is married to a woman. More than two persons deliver between T and U. R delivers on Friday but his wife does not deliver on Monday. P delivered on the next day of S. 2 people present between P and U. P's wife presents P's next day. T and U have the same gender. Which of the following statement is not correct?
India's first gas exchange, the Indian Gas Exchange (IGX), was launched as a wholly owned subsidiary of Indian Energy Exchange. Which of the following statements are correct? 1. It is a digital trading platform that will allow buyers and sellers to trade both in the spot market and in the forward market for imported natural gas. 2. It will allow trade across three hubs - Dahej and Hazira in Gujarat and Kakinada in Andhra Pradesh. 3. Imported Liquified Natural Gas (LNG) will be regassified and sold to buyers through the exchange, removing the requirement for buyers and sellers to find each other. 4. Only inter-governmental trade in domestically produced natural gas is allowed at the gas exchange. Select the correct answer using the code given below:
The ratio of number of veg customers to non-veg customers is 5 : 3. If there is increase in veg customers and non-veg customers by 10% and 500 respectively. If the total customers after increase is 3050 then what is the difference between veg customers and non-veg customers before increase?
Point A is 3m in the north of point B. Point D is 2m in the east of point E. Point F is 9m in the west of point G. Point C is 4m in the west of point B. Point C is 3m in the south of point D. Point F is 5m in the south of point E. Point H is 5m in the north of point G. What is the shortest distance between point H and point A?
Which one of the following four addresses is NOT EXACTLY the same as the one given below? Robert S Ingram 1998 Revocable 8 Shaftsbury Ln Hilton Head Island, SC 29926 (843) 342­7094 (i) Robert S Ingram 1998 Revocable 8 Shaftsbury Ln Hilton Head Island, SC 29926 (843) 342­7094 (ii) Robert S Ingram 1998 Revocable 8 Shaftsbury Ln Hilton Head Island, SC 29926 (843) 342­7094 (iii) Robert S Ingram 1998 Revocable 8 Shaftsbary Ln Hilton Head Island, SC 29926 (843) 342­7094 (iv) Robert S Ingram 1998 Revocable 8 Shaftsbury Ln Hilton Head Island, SC 29926 (843) 342­7094
Point P is 4m in the west of point V. Point R is 6m in the north of point Q. Point T is 5m in the south of point S. Point V is in the middle of point R and Q. Point U is 5m in the east of point R. Point V is in north of point Q. Point S is 5m in the east of point V. What is the area of triangle formed by point P, R and Q?
Which of the following benefits are given under the Employees State Insurance Act, 1948? (a) Sickness benefit, maternity benefit. (b) Disablement benefit, dependent benefit. (c) Medical benefit for employee and his dependents. (d) Funeral benefit.
Study the following information and answer the questions. Point A is 8m to the west of Point B. Point C is 4m to the south of Point B. Point D is 4m to the east of Point C. Point F is 6m to the north of Point D. Point E is 8m to the west of Point F. Point G is 2m to the south of Point E. How far and in which direction is Point G from Point A?