When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _________ is created.
A
Customer satisfaction
B
Planning excellence
C
A quality rift
D
A value line
Correct Answer: Customer satisfaction
When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, Customer satisfaction is created. Customer satisfaction indicates the fulfillment that customers derive from doing business with a firm.