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Consumer behaviour does NOT consist which of the following activities?

Consumer behaviour does NOT consist which of the following activities? Correct Answer Producing

Consumer behaviour does NOT consist of Producing.

Explanation:

  1. “Consumer behaviour may be defined as the behaviour that consumers display in searching for, purchasing, suing, evaluating and disposing of produces, services and ideas which they expect will satisfy their needs.” Schiffman and Kanuk.
  2. Thus, the study of consumer behaviour is the study of how individuals make decisions to spend their available resources-money, time and effort-on consumption-related items.
  3. However, it may be noted that consumer behaviour research today goes for beyond “what, why, how, when, where and how often” facets of consumer behaviour and also considers the uses which consumers make use of the goods they buy and evaluations of these goods after use.
  4. Since consumers are not involved in the production of goods and services therefore, Consumer behaviour does NOT consist of the activity of Producing.

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