Which of the following statements represents marketing ?

Which of the following statements represents marketing ? Correct Answer It views business as a customer satisfying process

The correct answer is It views business as a customer satisfying process

Key Points

  • Marketing refers to all activities a company does to promote and sell products or services to consumers.
  • Marketing makes use of the "marketing mix," also known as the four Ps: product, price, place, and promotion.
  • At its core, marketing seeks to take a product or service, identify its ideal customers, and draw the customers' attention to the product or service available.
  • Marketing is also responsible for listening to customers and communicating back to the provider about how well they are satisfying customer needs and opportunities for improvement.

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