Test my Merit My Results Create Exam

Higher Study | Marketing Management

Concept and approaches Trends in Marketing
Advertising method in which a commercial is broadcast simultaneously on several radio stations and/or television channels is known as
Which among the following is not an internal factor of pricing decision?
In which of the following pricing policies, a firm charges higher initial price for the product and reduces it over time as the demand at higher price is satisfied?
Which one of the following modes is not an example of direct and database marketing communication?
Which of the following is not a main stage in a customer relationship life cycle?
Which of the following reflects the sum of perceived tangible and intangible benefits and costs to a customer?
Who defined marketing as ‘A set of all actual and potential buyers of a product’?
Match the items of List I with the items of List II and choose the correct answer from the code given below.   List I    List II (a)  The economy was characterised by   small regional suppliers who sold  goods on a local basis (i)  Mass marketing (b)  Standardised, branded goods were sold   at national level (ii)  Hyper-segmentation  (c)  Era of market differentiation based on  demographic, socio-economic and life  style factors (iii)  Segmentation (d)  Technological advancements, especially  in the area of digital communication,   allow marketers to communicate with  individual consumers or very small  groups (iv)  Fragmentation
Statement (I): The mindset which is commonly associated with a long-ago era when the demand for goods generally exceeded the supply, and the primary focus in business was to effectively produce medium quantities of products; finding the customers was viewed as a relatively major function. Statement (II) : The firms with product orientation typically focus on the quality and quantity of offerings while assuming that customers will seek out and buy reasonably priced well-made products. From the above statements indicate the correct code of being statements correct or incorrect The statements relate to concepts of marketing.
When a company treats each single customer as a separate segment, this is called :
When a change in customers tastes and preferences and market structures in general occurs, it is termed as
Match List I with List II: List I (Pricing Strategies) List II (Description) (A) Ramsay pricing (I) Setting a high price when a product is first introduced and gradually lowering price as it gains scale (B) Price skimming (II) Firm charges lower price (than the ongoing price) to gain market entry (C) Cost plus pricing (III) Price deviations from marginal cost should be inversely proportional to price elasticity of the product (D) Penetration pricing (IV) It is full cost pricing strategy that also includes mark up for target return, degree of competition, price elasticity and availability of substitutes. Choose the correct answer from the options given below:
Penetration pricing strategy delivers results: (A) Where price quality association is weak (B) When the product is perceived as a 'high technology' product (C) When the market is characterised by intensive competition (D) When the firm uses it as an entry strategy Choose the most appropriate answer from the options given below:
Which one of the following vehicles is used when traffic building is the consumer promotion objective?
How can an executive create a good rapport with the customer?
Ads