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Higher Study | Marketing Management | Trends in Marketing

Which one of the following modes is not an example of direct and database marketing communication?
Which of the following is not a main stage in a customer relationship life cycle?
Which of the following reflects the sum of perceived tangible and intangible benefits and costs to a customer?
How can an executive create a good rapport with the customer?
Customer value can be shown as an equation. Which of the following equations is true?
What is the emphasis of customer services in relationship marketing?
In the context of CRM, what does the abbreviation SFA stand for?
In case of CRM, what does RF stand for in RFM model?
What is the name of the data visualization tool that depicts a logical arrangement of key words within a textual content? The size of each word in the depiction usually indicates the frequency or importance of the word.
Customer expect almost all retailers to provide certain services. Which of the following is NOT one of the services?
After identifying the customer needs every sales representative has to respond accordingly. Which of the following is an appropriate response?
Which of the following is NOT an element of customer services?
Which of the following is a mode of identifying customer expectations?
Which of the following is an advantage of customer care services?
Which of the following is an aspect of relationship marketing ?
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