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Customer sustaining costs, customer batch-level costs and customer output-unit level costs are classified as
Consider the following statements regarding human capital and physical capital 1. Physical capital is tangible whereas human capital is intangible. 2. Human capital benefits both the owner and society. Which of the statements given above is/are correct?
Phillip Kotler argues that the 4 Ps which represent the seller’s thinking more than buyer’s thinking can be translated into the 4 Cs. Match the following : 4 Ps of marketing Planning 4 Cs of Marketing Planning 1. Product (a) Customer Communication 2. Price (b) Customer value 3. Place (c) Customer costs 4. Promotion (d) Customer convenience Select the correct matching using the code given below :
A customer purchased two units of the same item, one from a shopkeeper and one from a whole seller. The whole seller sold the items to the shopkeeper and customer at 15% profit while the shopkeeper sold the item to the customer at 20% profit. If the difference between the price of both units for the customer is Rs. 96.6, then what is the total cost of both the units for the customer?
Assertion (A): Only the relevant costs should be taken into consideration for decision-making.
Reason (R): All variable costs are relevant costs, and all fixed costs are irrelevant costs.
The 4 costs of quality are external failure costs, internal failure costs, assurance costs and . . . . . . . . costs.
_____________ is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.
The question given below consists of a statement, followed by three arguments numbered I, II and III. You have to decide which of the arguments is/are ‘strong’ arguments and which is/are ‘weak’ arguments and accordingly choose your answer from the alternatives given below each question. Statement: In an interview with ETCIO.COM, Kuruvilla Markose, Chief Digital Officer of Titan shares his perspective on how technology is serving the company’s digital vision and the various initiatives that he is spearheading to hone the competitive edge of Titan. He is the first CDO to be appointed by the software conglomerate Tata Group. He is the man who has put the Titan’s digital transformation on fast-track. Which of the following arguments support the fact that Kuruvilla Markose has put Titan’s digital transformation on fast-track? Arguments: I. Markose is a man with a vision. He is the first CDO to be appointed by the software conglomerate Tata Group. He has spent his entire two decade long career in Tata Group. He has been in customer facing roles across different group companies.  II. His CDO role is horizontal and supports Titan’s myriad business lines: watches, jewellery, bags, perfumes wallets, and eye-wear. But the man and his words are grounded. Diny, as he is popularly known, is a man of measured speech and bearing. III. “Digital innovation”, according to Markose, is all about creating value for the customer. To him, customer centricity is the road to longevity in the digital age. Under his stewardship, Titan has launched a panoply of digital initiatives aimed at improving customer centricity.
In the question below, are given a statement followed by three courses of actions numbered I, II and III. On the basis of the information given, you have to assume everything in the statement to be true, and then decide which of the suggested course of action logically follow (s) for pursuing. Statement: Reliance Jio Infocomm, the most recent entrant in India’s telecom service sector, may be more adversely affected by the Supreme Court order curbing the use of Aadhaar than older rivals Vodafone Idea and Bharti Airtel. The apex court order disallowing telcos from using the faster Aadhaar-based verification system could slow the pace of subscriber additions significantly, potentially delaying the company’s plan to acquire a 50% revenue market share. The Mukesh Ambani-owned telco has been adding many more subscribers every month than its rivals.  Courses of action: I. Jio’s gross customer additions could decline in the coming months as the verification process will henceforth be a more cumbersome affair, which could also be a turn-off for potential new users who’ve been lately used to instant connectivity under the Aadhaar-based enrolment mechanism.  II. Customer verification expenses will increase in step with the volume of customer acquisition of telcos and so, stronger the monthly user additions, higher the associated verification costs.  III. The more tedious verification process henceforth is also likely to slow down the processing of porting requests from customers.
A good costs Rs. 12,000. A customer can choose either of the pairs of successive discounts. Pair A consists of successive discounts of 20% and 30% and pair B consists of 40% and 10%. Customer X chose pair A and customer Y chose pair B. What is the difference in their payment for the good?.