Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?

A Customer perceived value
B Marketing myopia
C Customer relationship management
D Customer satisfaction

Correct Answer: Customer perceived value

Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to Customer perceived value.
Bissoy MCQ
#Management #Marketing

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