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Higher Study | Marketing Management | Concept and approaches

Match the items of List I with the items of List II and choose the correct answer from the code given below.   List I    List II (a)  The economy was characterised by   small regional suppliers who sold  goods on a local basis (i)  Mass marketing (b)  Standardised, branded goods were sold   at national level (ii)  Hyper-segmentation  (c)  Era of market differentiation based on  demographic, socio-economic and life  style factors (iii)  Segmentation (d)  Technological advancements, especially  in the area of digital communication,   allow marketers to communicate with  individual consumers or very small  groups (iv)  Fragmentation
When a company treats each single customer as a separate segment, this is called :
When a change in customers tastes and preferences and market structures in general occurs, it is termed as
Which of the following statements represents marketing ?
In a typical Funnel, which of these segments would be the largest segments?
Which among the following is not included in seven Ps of marketing mix given by Booms and Bitner?
When buyers have too narrow an image of brand, is known as
The G. E. Business Model is explained on which one of the following parameters ?
To examine whether the company is pursuing its best opportunities with respect to markets, products, and channels is the purpose of which one of the following types of marketing control?
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