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The misconception with air plants is usually that they don't need a lot of natural light, but that's not the case. They actually need a lot of bright filtered sun. If you have a northern or eastern window, I suggest keeping your air plant within three feet of the window. For southern or western exposure, you can keep it a little bit further away—it might get a little bit of sunburn if you keep it directly in the window. Three to seven feet from a bright window is ideal.

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