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As with any new business, there is a ramp up time and expenses. You need to simultaneously find a few lenders who you can represent to borrowers, and begin marketing yourself to the targeted borrowers that are the best match for those lenders. Effective marketing is the key to success in any industry. You can begin by networking locally, building your online presence with social media and your own website, and even using direct mail and cold-calling to generate leads. Always have 3-5 marketing strategies going, and measure their effectiveness as you go along.

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