How do I create a marketing plan using product, price, promotion and place?
Md Ariful Islam
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এমবিএ(মার্কেটিং)
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Dr. Md Rushad Rahman
এমবিবিএস(আরপিএমসি)
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পিজিটি(মেডিসিন)
Those are the 4 essential Ps in the marketing strategy. First, you need to know and fully understand your product. Then channel your route to specific demographics/ people -- this should include the place you'd want to open your business. The research made on demographics and place will clarify prominent competitors nearby with similar products. You will use them as your USP/Competitive Advantage in a pricing range to bias the chances to your advantage.
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