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You can use a permanent hair color instead of bleach but those can be extremely damaging since you don't normally know what level of developer is in the kit. It is usually safest to get some powder lightener, some developer-30 is best for dark, virgin hair- and saturate the ends of the hair with the mixture then rinse it out. Then you can follow up with a semi-permanent red dye since semi permanent dyes are essentially conditioners with pigment in them (no ammonia, chemicals, or lightening agents).

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