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Make sure that there's a compelling story attached to your brand. After all, people don't buy the brand; they buy the story. So, why did you start your company? Have that conversation ready to be had. Learn it, prepare it, know it by heart, have a 2-minute pitch, have a 2-second pitch, have a one-liner, have a whole bio—all of this content is really yours to pitch at a moment's notice. It's important to have this information ready, because you can meet someone in a random place who's ready to invest in your company at any time.

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