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The bridge is your opportunity to get creative. For instance, you might switch from a major tone to a minor tone, you could change the beat or instrumentation, add harmonies, and so on. For instance, you might switch from minor to major, change from shakers to a full drum set, or swap your main instrument from guitar to piano. When it comes to lyrics, the bridge should present a question, answer a question, or further emphasize the point of your song. If the main idea of your song is "My love is gone," for instance, the bridge could present the idea, "Maybe being alone is what I need." From a melodic standpoint, the bridge can either echo an idea we've heard before or it can introduce a new idea. One common theme is to use the melody from the pre-chorus as the bridge. You could also use a rising melody and use chords that build intensity to help your final climactic chorus shine!