How effective are mailers? Are they cost-effective?
Md Ariful Islam
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Dr. Md Rushad Rahman
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Mailers can get very expensive. For local campaigns, they're likely not very cost-effective, either, since all they really help you with is name recognition. Think about all the mailers you get during campaign season—do any of them sway you? Do you pay attention to them, or throw them in the trash? The reality is, most people consider them junk mail and don't pay any attention to them—it's just money down the drain.
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