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Option 1 : Most households that subscribe to X’s loyalty membership discontinue watching cable television 

 X is an online media provider. By offering unlimited and exclusive online content at attractive prices for a loyalty membership, X is almost forcing its customers towards its loyalty membership. If its loyalty membership continues to grow at its current rate, within the next eight years more households will be watching X than cable television. 

That means X is offering good deals to its customers and its loyalty membership is growing. Most of the cable television operator is opting to subscribe to X’s loyalty membership.

Most households that subscribe to X’s loyalty membership discontinue watching cable television.

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