Yes. There is a lot of psychology involved in pricing. If an average price for a product is $25, but you sell the same product at $10, then a lot of people will think, "It can't be this cheap, it must be stolen or crappy quality." And honestly, it usually is. If you have a genuinely good quality product that you can sell for far less, then you will quickly have a lot of new competitors selling at your price; everyone wants a piece of the pie. This can kill the market.

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