Share how you're feeling and also give them the floor to discuss their feelings. Listen first and then explain to them that what they did felt very uncomfortable and that...
Culturally, male emotions are often labeled as a weakness. So, many men learn that it's not acceptable or okay to be emotionally vulnerable, and they train themselves not to be....
Just tell your friend you think there is a problem, she probably doesn't even know she is hurting you. Say something about it and maybe she can work on it.