I am in an organization which is tasked to prevent HIV infections and advocacy and policy developments are our effort to coordinating service providers to this cause. How can I make a communication strategy?

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I am in an organization which is tasked to prevent HIV infections and advocacy and policy developments are our effort to coordinating service providers to this cause. How can I make a communication strategy?

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Dr. Md Rushad Rahman · Answer 1 · Jun 12, 2019 08:12:42

It depends on what are your communications objectives: Do you want to create awareness, disseminate information, change attitudes and/or behaviours or attract some donations? Who exactly do you want to approach with your message? Start with these main questions and afterwards, once the goal is clearly established, continue with the strategy itself, in particular what to say (message strategy), how to say it (creative strategy), who should say it (message source).

I am in an organization which is tasked to prevent HIV infections and advocacy and policy developments are our effort to coordinating service providers to this cause. How can I make a communication strategy?

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