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A good way to develop a business profile is to see what your competitors are doing. Visit their web and social media sites and review their content. Do you like the description of the business? How is your business different than the description of their business? What key information seems to be missing? The bottom line, an effective profile highlights the reason(s) that your business outshines the competition along with basic data about how to contact you physically, telephonically, and online.

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