You should only be using purple hair products about once per week or your hair will develop a very purple tone. You can use the clarifying shampoo once per week as well, and this should help remove that purple tone. Do not use a purple mask or purple shampoo after you use the clarifying shampoo, as this will turn your hair purple again. Do not use any purple hair products and the clarifying shampoo during the same hair wash, since it will defeat the purpose of the clarifying shampoo.

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