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To avoid this completely, shop at places like Sephora, Ulta, Walgreens, Target, directly off the brand's official site and stand-alone stores. If you look on the official brand website, you can probably find a list of their official retailers or you can shoot them an email to ask for the list. If you already bought the product and you think it might be fake, take it to a makeup counter and ask them to check it out. Tell them where you bought it and how much you paid for it. If you paid a much lower price than retail, it's a limited edition product from more than a year ago, or a super popular item that sold out fast, it's probably a fake.

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