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Which one of the following vehicles is used when traffic building is the consumer promotion objective?

Which one of the following vehicles is used when traffic building is the consumer promotion objective? Correct Answer Special events

The correct answer is Special events.

Key PointsConsumer sales promotion describes marketing strategies that employ incentives to boost sales. The goal of sales promotion is to generate immediate sales as a short-term effect. This operates by encouraging customers to take advantage of incentives and make the buy.

Important Points

Special events and contests: 

Event-Based Contests are themed around particular events that take place throughout the year, including holidays or special celebrations.

The best times to hold contests that are event-focused are holidays like Halloween or Valentine's Day as well as days with significant cultural significance (popular movie releases, Black Friday, etc.).

 Additional InformationDiscount sales: A discount  sales is a price cut provided by the seller in exchange for the buyer paying the vendor in full and on time.

Coupons: You can utilize coupons to get a reduction off the price of an item. For example, a store might offer a coupon with a 10 percent discount off of all bracelets.

Catalogue offers: A catalogue is a list of the items in a collection maintained by one or more documentation centers and organized in accordance with a certain system.

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