Given below are two statements: one is labelled as Assertion A and the other is labelled as Reason R Assertion A: Repeating more and more the same message will make it important. Reason R: 'Don't use two words when one will do' is the guiding principle that works. In light of the above statements, choose the most appropriate answer from the options given below

Given below are two statements: one is labelled as Assertion A and the other is labelled as Reason R Assertion A: Repeating more and more the same message will make it important. Reason R: 'Don't use two words when one will do' is the guiding principle that works. In light of the above statements, choose the most appropriate answer from the options given below Correct Answer <span style="font-weight: 700;">A</span> is not correct but <span style="font-weight: 700;">R</span> is correct

Communication is a transfer of information from one person to another, whether or not it elicits confidence. But the information transferred must be understandable to the receiver – G.G. Brown.

Assertion: Repeating more and more the same message will make it important.

Explanation:

• There are 2 counteracting effects.
• The first effect, known as the “truth effect,” describes a positive relationship between repetition and statement credibility.
• People tend to ascribe higher credibility to messages that they repeatedly encounter.
• In contrast, the second effect occurs when repetition is taken too far.
• Here, an indirect and negative effect is identified and participants start to perceive the message as a persuasive attempt.
• This perception triggers reactance, which in turn considerably reduces participants' trust in the source and leads to a significant decrease in the overall credibility of the message.
• Thus, too many repetitions can decrease message credibility.

Therefore, the assertion is incorrect.

Reason: 'Don't use two words when one will do' is the guiding principle that works.

Explanation:

• 7C's of communication: Completeness, Conciseness, Consideration, Clarity, Concreteness, Courtesy, and Correctness.
• Conciseness means wordiness, i.e, communicating what you want to convey in the least possible words without forgoing the other C’s of communication.
• Conciseness is a necessity for effective communication.
• Concise communication has the following features: It is both time-saving as well as cost-saving. It underlines and highlights the main message as it avoids using excessive and needless words. Concise communication provides a short and essential message in limited words to the audience. A concise message is more appealing and comprehensible to the audience. A concise message is non-repetitive in nature.
• 'Don't use two words when one will do' is the guiding principle that works. 

Therefore, the reason is correct.

Thus, option 4 is the correct answer.